Interactive Classroom Material:
EXAMPLE: Groupthink: An Enthusiasm for Brainstorming, a Technique That
Often Doesn’t Work (p. 426)
Promoted as an idea-generation machine, brainstorming has become “practically a
YOUR CALL
Do you agree that brainstorming has endured too long because of admirers’
groupthink? But an important exception to its dismal record, says Cain, is
Internet “electronic brainstorming, where large groups outperform individuals.”
Why do you suppose that is?
There are many reasons behind groupthink, and students should share examples
Additional Activities:
One way to build on this Example is to have the students read the Harvard Business
Review article “Where to Look for Insight.” This article outlines seven “insight
channels” that decision makers can use to produce innovation decisions. In a group
situation, using these approaches may help to reduce groupthink. Consider using the
following discussion questions:
How can teams more effectively look for “anomalies” during the decision-making
process?