Chapter 13 – Motivating for Performance
13–30
Example 13.1 – Motivation: Wanda Brown, Vice President and General Manager of Cyberna
Group, states compensation is definitely not a key motivator for people in their careers. Money
Example 13.2 – Goal setting: Google and Intel are spearheading a unique coalition to reduce
greenhouse gas emissions from computing by increasing energy efficiency and changing con-
Example 13.3 – Positive reinforcement: Bob Kimball, store director for a No Frills Supermar-
ket in Omaha, Neb., loves being the bearer of good news. As part of his morning routine, he re-
Example 13.4 – Using expectancy theory: You are trying to motivate a student to study. In or-
der to get the student to study more, you will have to: 1) Train the student on study techniques,
Example 13.5 – Job perception and motivation: How people perceive their jobs can have a big
Example 13.6 – Motivating Jobs: Wood & Grieve is an Australian engineering firm that recent-
3 Wittaker, Stephanie. “It takes more than money to make you happy: A healthy pay cheque is important, but recognition and appre-
ciation are what really motivate employees and keep them engaged.” The Gazette (Montreal), April 1, 2007, pg. G1.
4 Truini, Joe. “An idea that computes: Google, Intel join to cut computer emissions.” Waste News. June 25, 2007, pg. 1.