Chapter 12: Leadership P a g e | 11
just gets things done. But he’s been with Steve long enough that he knows how he thinks. He’s been
working for years with this steady mantra of, ‘What would Steve do?’ And then whatever he decides, he
So, should Apple replace Steve Jobs with a leader or a manager? Persuasive arguments can be made each
way. If you were an Apple investor, what kind of leader would you want? Would you feel the same way if
you were an Apple manager or employee?
Fin
Apple become more participative, involving more managers and employees, or continue to use Jobs
centralized approach to decision making, which was less participative and highly influenced by the
founder and former CEO?
A great deal of leadership theory focuses on who leaders are (trait theory) or how they should behave
toward subordinates (leadership style). However, one of the most effective leadership theories, known as
normative decision theory, focuses on helping leaders determine what company decisions should be made
by the leader, or by the leader after consulting with others, or made by others in the company. Using the
right degree of employee participation improves the quality of decisions and the extent to which
employees accept and are committed to decisions.
Jobs holds a set of weekly meetings that guide what gets done at Apple. On Mondays, he meets with his
executive team to discuss strategy, review results, and assess the status of every product development
out an agenda. Eighty percent is the same as it was the last week, and we just walk down it every single
week. We don’t have a lot of process at Apple, but that’s one of the few things we do just to all stay on the
While Jobs meets with his executive team and marketing and communications staff on a weekly basis,
-day retreat. Participants are not allowed to put
the retreat on their calendar or discuss t