Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
1
Sample Answers to InText Questions
Note: Answers to Case Questions are available in the Case Notes. Answers to Toolkit Activities
are personal to the student therefore there are no sample answers.
Chapter 12: Organizational Communication
Critical Thinking Questions
1. Provide an example of noise in the communication process based on your experience.
How could this noise have been reduced?
Question Location: The Communication Process
Ans: An example of noise are individuals’ preconceived ideas or prejudices that are brought into
the conversation. They were unwilling to listen to what I have to say because their minds are
2. What is an example of jargon or slang used in an organization that could be
misinterpreted by a new employee? Provide an alternative way of stating this concept so
that it is more easily understood.
Question Location: Language
Ans: For example, a new employee may be told by her boss to “scale” her ideas for a new
product implementation. The boss could have told her that he meant to allocate and optimize
3. Why do you think that people in organizations have a difficult time listening? What can
organizations do to increase the degree to which their leaders listen to their followers?
Question Location: Active Listening
Ans: People in organizations have a difficult time listening for many reasons. They may assume
that they already know what is going to be said. They may have their own agendas and may not
Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
2
4. Which communication network is the most effective in terms of an organization’s ability
to innovate? Why?
Question Location: Communication Networks
Ans: The all-channel communication network would be most effective for innovation. This
5. Why do you think followers distort information when they communicate with those
higher in the organization? What can be done to address this concern?
Question Location: Communication Flows in Organizations
Ans: Followers may not have effective listening skills. They may assume they know what is
being said or they may disagree with what is said. The organizations culture or an individual’s
6. Do you agree that organizations have the right to monitor employee e-mails and other
forms of electronic communication? Why or why not?
Question Location: The Grapevine
Ans: Yes, I agree that organizations have a right to monitor employee electronic communication.
These communications are being done on the organization’s equipment and time and are not the
7. What are the advantages and disadvantages of being able to access work email from a
mobile device?
Question Location: Text Messages
Ans: Advantages include increased efficiency for employees and the organization. They are able
to respond quickly to issues, even if they are not at work. It can increase productivity and reduce
turnaround time for communication between parties. Disadvantages are that it may lead to
Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
3
8. What are the advantages and disadvantages of using social media to promote an
organization’s public image?
Question Location: Social Networking
Ans: Advantages include that it is easy to get your message in front of a lot of people in a
relatively inexpensive way. Usually, you can control the message and it hits people more
frequently. It can give off the impression that your organization is technologically savvy and up
9. What are the potential costs of organizational silence? Give an example where an
employee withholding information damages the performance of an organization.
Question Location: Silence
Ans: Organizational silence can be costly in that you are not getting input from every employee.
Companies may not be aware of problems or issues if employees remain silent. There may be
Research in Action
Communication Networks and Ethics
1. Explain how the grapevine had both negative and positive effects in this case.
Question Location: Research in Action
Ans: The negative effects of the grapevine were that formal chains of command were ignored
and groupthink ensued. The situation may have been resolved sooner with less damage if
communication had flowed through proper channels. It is likely that misinformation and
they may not have been aware of otherwise.
2. Discuss this case in terms of the characteristics of groupthink from Chapter 10 (group
rationalization, direct pressure, suppression, and illusion of unanimity). What role do you
think communication plays in the emergence of groupthink?
Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
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Question Location: Research in Action
Ans: This is a good example of groupthink as executives deferred to others in e-mail and peers of
equal rank deferred to their peers to preserve their status by protecting themselves from being
seen as overstepping one’s place. The company was successful and there was likely suppression
3. Provide some guidelines that organizations can implement to address the process of
negative communication through the grapevine in an organization.
Question Location: Research in Action
Ans: It is important that leaders monitor the grapevine–perhaps by asking a trusted subordinate
What’s #Trending in OB?
Organizational Communication During a Crisis
1. With respect to the guidelines for crisis management (speed, facts, and trust), which one
do you think is the most important and why? Rank them in order in terms of their
effectiveness during an organizational crisis.
Ans: Facts are the most important, followed by speed and trust. Facts are the most important
because facts set the table for timely responses that instill trust. Facts are preventative and they
2. Explain why social media has increased the need for crisis communication. Provide an
example of a rumor that spread on social media about an organization that later turned out
to be false, and assess the organization’s response.
Ans: Elon Musk tweeted that he would take his company Tesla private by buying back all the
shares for a price of $420. This sent the stock flying, with news outlets and regulators frantically
Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
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hasty tweet cost a lot of money for Tesla, and further exemplified the need for strong preparation
for crisis communication.
3. Evaluate the responses of two different government leaders during the COVID-19 crisis.
How well did they respond in terms of speed, facts, and trust?
Ans: The President of the United States responded by quickly shutting down all travel to and
from the country of China. This was based on the facts that the virus originated in China. He also