Student Resource
Scandura, Essentials of Organizational Behavio,r 3e
SAGE Publishing, 2022
3
8. What are the advantages and disadvantages of using social media to promote an
organization’s public image?
Question Location: Social Networking
Ans: Advantages include that it is easy to get your message in front of a lot of people in a
relatively inexpensive way. Usually, you can control the message and it hits people more
frequently. It can give off the impression that your organization is technologically savvy and up
9. What are the potential costs of organizational silence? Give an example where an
employee withholding information damages the performance of an organization.
Question Location: Silence
Ans: Organizational silence can be costly in that you are not getting input from every employee.
Companies may not be aware of problems or issues if employees remain silent. There may be
Research in Action
Communication Networks and Ethics
1. Explain how the grapevine had both negative and positive effects in this case.
Question Location: Research in Action
Ans: The negative effects of the grapevine were that formal chains of command were ignored
and groupthink ensued. The situation may have been resolved sooner with less damage if
communication had flowed through proper channels. It is likely that misinformation and
they may not have been aware of otherwise.
2. Discuss this case in terms of the characteristics of groupthink from Chapter 10 (group
rationalization, direct pressure, suppression, and illusion of unanimity). What role do you
think communication plays in the emergence of groupthink?