Management Snapshot (pp. 369-370)
Teams Innovate at W.L. Gore
How Can Managers Promote High Motivation, Performance, and Innovation?
W.L. Gore & Associates is widely recognized for its diverse and innovative products. A key
ingredient to Gore’s enduring success is its use of teams to innovate and motivate rather than relying
on a hierarchy of managers.
Bill Gore and his wife Genevieve founded Gore in 1958. He believed that innovation and high
motivation and performance could be achieved when as many people as possible in an organization
were members of self-managed teams that were tasked to be innovative and had high levels of
autonomy. Gore is therefore structured around a lattice of self-managed teams. Many teams at Gore
have the goal of developing innovative new products, and associates in different teams communicate
directly with each other whenever the need or desire arises.
New hires at Gore are assigned into broad areas—such as R&D, engineering, sales and marketing,
information technology, operations management, or human resources. New hires are also assigned a
sponsor. Sponsors are experienced associates who help newcomers learn the ropes, meet other
associates, and acclimatize to Gore’s unique culture and values centered on high trust and motivation.
Ultimately, sponsors help newcomers find a team for which they are a good fit.
Gore is owned by the Gore family and associates. Associates participate in a profit-sharing program
and are awarded a percentage of their salary in shares of the company. Associates are accountable to
each other and their teams, and they are reviewed by their peers. Because associates thrive in Gore’s
collaborative and team-based structure, the company has received recognition for being a top
employer.
I. Groups, Teams, and Organizational
Effectiveness
A group may be defined as two or more people who
interact with each other to accomplish certain goals
or meet certain needs. A team is a group whose
members work intensely with each other to achieve
a specific common goal or objective.