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Chapter 11: Total Rewards and Compensation
Lecture Outline
HR Headline: GoDaddy Go!
GoDaddy, a web-services firm headquartered in Arizona, tackled its pay structure and
overhauled the entire process for its 5,000 employees. In the past, starting pay decisions
relied on the history of pay for the job (what did the previous employee earn?) when hiring
a new employee. Over time, this led to substantial inequities within the workforce, as some
employees were overpaid while others were underpaid. In general, most employers use
competitive pay data from salary surveys and try to pay at the median or 50th percentile of
the range that other companies pay for similar jobs. The company found a middle ground,
whereby they include each individual employee’s pay grade and pay range on their annual
pay statement.
• Total rewards are monetary and nonmonetary rewards provided by companies to attract,
motivate, and retain employees.
11-1. Nature of Total Rewards and Compensation
• Compensating employees is often a major cost item for employers, so top management and
HR executives must work together to align rewards with the strategic goals of the
Teaching Tip: Ask students to suggest tangible and intangible rewards that would fit in the
categories shown in Figure 11-1.
11-1a. Components of Compensation
• Tangible rewards are elements of compensation that can be quantitatively measured
and compared between different organizations.
• Intangible rewards are elements of compensation that cannot be as easily measured or
quantified.
• The perceived value of intangible rewards can differ among employees, making the
development and management of total rewards much more complex.
• Base pay and variable pay are the most common forms of direct compensation.
• The most common types of indirect compensation provided to employees are benefits.