Kinicki/Williams, Management, 9e: Chapter 11 Managing Individual Differences and Behavior: Supervising
11–18
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example, a critical shortage of a key component part could negatively impact the ability
of the supply chain director to achieve his production targets. If the manager is
influenced by the fundamental attribution bias, he will conclude, erroneously, that the
supply chair director could have met the targets if he just worked harder.
3. How can managers use the self-fulfilling prophecy to inspire employees to work harder?
Section 11.3 Key Concepts:
The Perceptual Process
● Perception is the process of interpreting and understanding one’s environment.
● Figure 11.2 presents the four steps in the perceptual process: selective attention,
interpretation and evaluation, storing in memory, and retrieving from memory.
● In any one of the four stages of the perceptual process, misunderstandings or errors in
judgment can occur.
● Distortions in perception include: stereotyping, implicit bias, the halo effect, the recency
effect, and causal attribution.
Connect® Exercise
CLICK AND DRAG: The Four Steps in the Perceptual Process
Summary of Activity:
In this Click and Drag exercise, students will match provided situations with the appropriate
stage of the perceptual process.
● Stereotyping
o Stereotyping is the tendency to attribute to an individual the characteristics one
believes are typical of the group to which that individual belongs.
o Principal areas of stereotyping that should be of concern to managers are sex-role
stereotypes, age stereotypes, and race/ethnicity stereotypes.