12
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
10-6a. Rater Errors
Potential errors include varying standards; recency and primacy effects; central
tendency, leniency, and strictness errors; rater bias; halo and horns effects; contrast
errors; similar-to-me/different-from-me errors; and sampling errors.
When appraising employees, a manager should avoid applying different standards and
expectations to employees performing the same or similar jobs.
The recency effect occurs when a rater gives greater weight to recent events when
appraising an individuals performance.
The primacy effect occurs when a rater gives greater weight to information received
first when appraising an individuals performance.
10-7. Appraisal Feedback
10-7a. The Appraisal Discussion
The appraisal discussion can be an emotional experience for the manager and the
13
Chapter 10: Performance Management and Appraisal
employee because the manager frequently must communicate both praise and
Teaching Tip: Ask students for additional tips about appraisal interviews for managers.
10-7b. Reactions of Managers and Employees
Managers may be tempted to avoid unpleasantness. Employees may see the appraisal
10-7c. Effective Performance Management
To be effective, a performance management system should be beneficial as a
10-7d. Performance Management 2.0
The “revolution” underway in performance management is an attempt to take a
necessary, but often ineffective, process and make it useful and helpful.
Critical Thinking Challenges
1. Describe how an organizational culture and the use of performance criteria and standards
affect the remaining components of a performance management system.
Corporate cultures vary regarding their emphasis on performance management. Some
14
Chapter 10: Performance Management and Appraisal
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
performance appraisal systems that link compensation and development. Students should
discuss how an organization’s culture can affect the remaining components of a
performance management systemidentifying and measuring employee performance,
legal and effective performance appraisal processes, manager and employee training, and
appraisal feedback.
2. Suppose you are a supervisor. What errors might you make when preparing the
performance appraisal on a clerical employee? How might you avoid those errors?
It is incumbent on the supervisor to use extreme care in conducting each evaluation. In the
absence of such care, a variety of errors can influence the ratingpositively or negatively.
Appraisal systems may include many rather nebulous personality traits that complicate the
supervisor’s job. While the rating is supposed to deal only with factors affecting job
performance, it may embody factors that may not deal exclusively with job requirements.
Among some of the more common errors are the following:
Recency Effectoccurs when a rater gives greater weight to recent events when
appraising an individual’s performance.
3. Based on your experiences, as well as the chapter information, what are some good “rules
of thumb” for conducting successful performance appraisal interviews?
15
Chapter 10: Performance Management and Appraisal
Prepare before interview
Do Not:
Talk too much
4. Review the performance appraisal process and appraisal form used by a current or former
employer and compare it with those provided by other students. Also review other
appraisal issues by going to www.workforce.com and searching for articles on
performance appraisals. Develop a report suggesting changes to make the performance
appraisal form and process you reviewed more effective.
Some of the articles on performance appraisals on www.workforce.com include the
following:
5. As the new HR Director of a company in the fast food industry, you have the responsibility
to develop a performance management system. You need to present a business case to
senior executives that the performance management system does not stand alone and must
be integrated into the company’s strategic plan, business needs, and measurements.
Review various publications and websites in the HR field.
A. Given several key practices for a successful performance management system, which
16
Chapter 10: Performance Management and Appraisal
ones should be implemented first?
Students might recommend several of the elements of a legal performance appraisal
system identified in the HR Competencies & Applications feature: Elements of a
Legal Performance Appraisal System. It is generally agreed that a legally defensible
performance appraisal should include the following:
B. Identify key performance criteria for the jobs of food preparer, cashier/order taker,
and store/restaurant manager. Suggest some ways to measure these criteria that will
be meaningful for the employee and organization.
Students answers will vary, but they might suggest measurements of speed and
Case: Deloitte Revolutionizes Performance Management
Ratings are often affected by unconscious rater biases and perceptions rather than factual
performance outcomesan issue that Deloitte has identified by transforming its performance
management system from a traditional system to a system in which individual employees take
ownership of their performance and receive ongoing feedback and input on their performance.
1. What is your overall opinion of Deloitte’s new approach to performance management?
What type of training would you recommend for managers, team leaders, and team
members before switching to a system like this?
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2. What actions should be taken if an employee is ranked as a potential performance risk?
How would compensation decisions be made without a performance score for each
employee?
Answers will vary. Some students may say that if an employee is ranked as a potential
Supplemental Cases
Microsoft Jettisons Stack Rankings
This case describes how a leading technology company faced difficulties with its performance
management program. Adopting a stack ranking system created more problems than it solved, so
the company opted to eliminate the controversial process. (For the case, visit MindTap® at
1. What is your overall opinion of the stack ranking system? Do you think this approach
serves a purpose in modern organizations?
2. If you were to implement stack ranking in a company, how would you do it? What are the
potential challenges associated with implementing this system? Would you use it, or would
you elect to use an alternative approach?
Performance Management at Netflix
18
Chapter 10: Performance Management and Appraisal
This case provides an example of how a performance-oriented culture can be established to
facilitate the performance management process. (For the case, visit MindTap® at
1. Would you find working at Netflix exciting or frightening? Why?
2. Can everyone in a company be above average? If so, how can you tell if someone is truly
above average?
Students may say that everyone in a company can be above average. Companies wouldn’t
hire someone who is just average or below average.
Performance Management Improvements for Bristol-Myers Squibb
This case identifies how performance management systems might be redesigned. (For the case,
1. Discuss how this case illustrates the contrasts between the administrative use and
developmental use of appraisals.
The old system at Bristol-Myers Squibb (BMS) focused on the administrative use of
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2. Identify some of the advantages and disadvantages of eliminating the use of appraisal
forms and ratings.
The advantages of eliminating the use of appraisal forms and ratings are that the
managers can focus more on the development of employees, goals, and expectations for the
future. Also, the process and the goals can be more individualized to the particular
Building Performance through Employee Participation
The case outlines what was done at Jewelers Mutual Insurance in allowing employees to have a
1. Discuss how this case illustrates how greater support for a performance management
20
Chapter 10: Performance Management and Appraisal
system can be developed through employee participation.
In this case, the company leaders decided to involve employees in the redesign efforts to
2. Identify some of the ways that performance management systems can be improved based
on the experiences at JMI.
Some of the ways that performance management systems can be improved based on the
experiences at JMI would include the following:
Employee participation in design
Unequal/Equal Supervisors
This case identifies the consequences of giving appraisal ratings that may not be accurate. (For
1. How have the inaccurate performance ratings created more problems?
2. What HR and legal issues could be raised in this case?
21
Chapter 10: Performance Management and Appraisal
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
provide accurate performance information. The case clearly raises many issues. For
instance, in the past when two employees had the same ratings, the senior employee
received priority. If the more senior employee is demoted, it may be perceived by the rest
of the people in the department, as well as by the individual involved, as a company slap at
long-service, loyal employees. On the other hand, to demote an individual who was clearly
a superior performer emphasizes longevity at the expense of performance.
Comments
Hubert is facing a very common problem. Having to distinguish between dependable, loyal
service over a long period of time, and a higher quality of service from another individual over a
shorter period of time is difficult. He has further complicated the unpleasant task by failing to
Extra Teaching Video
On the Job Video: Metropolitan BakeryPerformance Review
This short video will help reinforce key points and may prompt additional discussion from the
class.
Suggested Discussion Questions
1. Would you say that the Metropolitan Bakery has a performance-focused culture? Why or
why not?
22
Chapter 10: Performance Management and Appraisal
© 2020 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
although this should be confirmed by the employees to be certain it is true. The one area of
a performance-focused culture that the bakery does not seem to have is manager and
employee training as needed. James says that if employees are late or do not come to work
without calling first, they are simply fired. It may be that employees receive training in
other areas, but the video doesn’t cover that. Finally, it sounds like the bakery does offer
consequences for performance. Based on James’ comments, it sounds like raises are linked
to performance reviews, which is a key factor in a performance-based culture.
2. Would you recommend that the Metropolitan Bakery add team or peer ratings to their
performance review system? Why or why not?
Student answers to this question may vary. Students who believe that team reviews are not
necessary will point out that the bakery is a small business and that it is possible for James
3. Are annual performance reviews at the bakery used for administrative or developmental
actions?
James Barrett, the co-owner at Metropolitan Bakery, notes that performance appraisals
are given to new employees on a three-month basis, a six-month basis, and a one-year