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Management Information Systems, 13TH ED.
MANAGING THE DIGITAL FIRM
Kenneth C. Laudon ● Jane P. Laudon
continued
Learning Track 3: Hot New Careers in E-commerce
e Internet/e-commerce economy is hot again, and the prospects for employment in this rapidly
expanding segment of the economy have never been better. In 2013, e-commerce retail and
service revenues will exceed $362 billion. is includes retail, personal services (like YouTube and
PhotoBucket), as well as travel and digital download services. Overall, the e-commerce economy is
growing at 12% a year.
Marketing and advertising are shifting from traditional media towards interactive, participative
2016. Add these numbers to the growth in the overall Internet economy and you will discover an
employment market for a wide variety of skills from marketing to finance, information systems,
and management.
With the Internet/e-commerce economy booming, the related job market is hot again as well.
Careers
As you’ve learned from the text, the Internet/e-commerce economy remains hot, and the prospects
for employment in this rapidly expanding segment of the economy remain comparatively rosy. e
Internet economy, which includes the sales of computers, servers, telecommunications, routers,
and a myriad number of technological gadgets that make the Internet work, as well as e-commerce
Chapter 10: E-Commerce: Digital Markets, Digital Goods
Chapter 10 Learning Track 3 2
advertising and marketing reached $37.3 billion in 2012, and is projected to grow to $55 billion
by 2015. Add these numbers to the overall Internet economy and you will discover an employ-
ment market for a wide variety of skills from marketing to finance, information systems, and
management.
With the Internet/e-commerce economy booming, the related job market is hot as well. According
to the U.S. Department of Labor’s Occupational Outlook Handbook, 2012–2013 edition, infor-
their use of mobile networks, although it is possible that increasing adoption of cloud comput-
ing will reduce this demand somewhat. Demand for database administrators and related jobs (data
mining engineers, data modelers, data warehouse experts and business intelligence developers),
which is expected to grow by 31% from 2010 to 2020, is being driven by the fact that many compa-
nies are building teams focused on big data, and looking for candidates who possess business
knowledge, technology and analytics skills.
According to the Robert Half Technology 2013 Salary Guide, salaries for these jobs range from
$57,000 for entry-level Web designers to over $100,000 for senior Web developers and network
administrators. ose with ASP skills can typically command an additional 4% in increased salary,
Chapter 10 Learning Track 3 3
Data mining tools can be very valuable to e-commerce businesses, offering a return on investment
TABLE 10-1
Job Title Description Average Salary
Web designer Designs and builds back-end e-commerce system; designs and
builds front-end e-commerce site; creates Web pages to meet cus-
tomer needs and organization strategy; participates in project man-
agement, strategy development, budgeting, and analytics.
Familiarity with HTML, XML, JSP, CSS, PHP, AJAX, and similar Web
$57,000–$93,500
end-user documentation, and integration of third-party tools. Use
Web technologies and tools such as AJAX, ColdFusion, JavaScript,
SOAP, HTML/DHTML, LAMP and others.
Electronic Data
Interchange (EDI)
Defines EDI document specs; supports EDI project implementa-
tions and production systems; performs analysis, design, coding,
$68,500–$97,000
Java, Java EE, Java ME, JavaScript, JSON, Objective-C, .Net, and
HTML.
Wireless Network
Engineer
Research, design, implement, and optimize wireless networks.
Requires background in wireless equipment, standards, protocols,
and WLAN design; professional certifications such as Certified
$85,500 - $117,000
Chapter 10 Learning Track 3 4
Web site/database
integrator
Uses standard Web programming languages, database languages,
and knowledge of legacy systems (e.g., accounting, financial, inven-
tory) to connect Internet or Intranet sites with business-critical
databases.
$90,000–$110,000
Senior e-commerce
product manager
Defines, builds, drives, and manages the full life cycle of products;
identifies market and customers; tracks industry trends and key
$90,000–$130,000
Data mining tools can be very valuable to e-commerce businesses, offering a return on investment
that often exceeds 1,000 percent. Online businesses are also using Web 2.0 tools, such as blogs,
wikis, and RSS feeds, to help convert browsers into buyers.
