Instructor Resource
Northouse, Introduction to Leadership, 5e
SAGE Publishing, 2021
Case Notes
Chapter 10: Listening to Out-Group Members
Case 10.1: Next Step
Case Summary
This case study outlines the work of a student organization called Next Step, a graduate student
organization at a large West Coast University. James, the president of the organization, decided, based
on performance, that the previous fundraiser method, a bake sale, was costing money and not acquiring
enough revenue to support the organization’s programs. A meeting was held to determine a new
fundraiser, and vocal members of Next Step began planning for a t-shirt sale, without going through a
voting procedure or ensuring that all organization members had their say. The vocal members were
extremely enthusiastic and supportive, and began planning the fundraiser almost instantly.
Case Analysis
This case study presents the opinions of out-group members, who although are not as vocal as the
other members of the organization, are still an integral part of the organization and its leadership team.
The characters in this case study, Ursula, Nichole, and Todd, did not support the proposed change in
fundraiser type, however, did not express their disagreement with the change in an open-forum.
Because of their lack of voice, the fundraiser began, despite their disagreement.