Chapter 10 Running Case Solution
1. How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts
over the Web? Should it use its Web site primarily to advertise its products and services?
Should it use the Web for customer service?
Today using the Web can benefit most companies of any size, and DB is no
exception. However, e-commerce is not so clear for DB. Students may want DB
to sell its bikes over the Net, but that does not seem feasible because most
2. How would a Web site provide value to Dirt Bikes? Use the Web to research the cost
of an e-commerce site for a small to medium-sized company. How much revenue or cost
savings would the Web site have to produce to make it a worthwhile investment for Dirt
Bikes? Many sites would be helpful for this research. For example a search by Google on
3. Prepare specifications describing the functions that should be performed by Dirt
Bikes’ Web site. Include links to other Web sites or system in your specifications.
Again, answers will vary, as indicated in responses to question 1. Individual
4. Design the Home Page and an important secondary page linked to the Home Page
using the capabilities of word processing software.
Students with the skills could use other software to build the sites, but for many