Part 4: Case Studies
C-2
Case Title Manu-
facturing Service Consumer
Goods Food/
Retail High
Technology Internet Transportation/
Communication International
Perspective
Social/
Ethical
Issues Industry
Perspective
Case Title
Chapters
1 2 3 4 5 6 7 8 9 10 11 12 13
Heise Medien ● ● ● ●
Heise Medien ● ● ●
Illinois Tool
Works ● ●
Illinois Tool Works ●● ●●●
Kone ● ● ● ●
Kone ● ● ●
Sturm, Ruger
and Co. ● ● ●
Sturm, Ruger and Co. ●●●●
Trivago ● ● ● ●
Trivago ● ● ● ●
Volkswagen ● ● ● ●
Volkswagen ● ● ●
Part 4: Case Studies
C-3
Case Title Manu-
facturing Service Consumer
Goods Food/
Retail High
Technology Internet Transportation/
Communication International
Perspective
Social/
Ethical
Issues Industry
Perspective
Case Title
Chapters
1 2 3 4 5 6 7 8 9 10 11 12 13
Alphabet
(Google) ● ● ● ● ●
Alphabet (Google) ● ● ● ● ●
Baidu ● ● ● ● ●
Baidu ● ● ● ● ●
BMW ● ● ● ● ●
BMW ● ● ● ● ●
CrossFit ● ● ●
CrossFit ●●●●● ●
MatchMove ● ● ● ●
MatchMove ● ● ● ● ●
Movie
Exhibition
Industry
● ● ●
Movie Exhibition
Industry ●●●●
Pacific Drilling ● ● ● ●
Pacific Drilling ● ● ●
Pfizer ● ● ● ●
Pfizer ●● ●● ●● ●●●
33838_EM_Case_ptg01.indd 3 4/3/19 6:00 PM