Chapter 01 – Foundations of Information Systems in Business
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2. In the case of law firm Bryan Cave discussed above, the use of BI technology to improve the availability,
access, and presentation of existing information allowed them to provide tailored and innovative services
to their customers. What other professions could benefit from a similar use of these technologies, and
how? Develop two different possibilities.
Students should consider other hourly billing based professional services industries. Examples include:
• consulting firms
3. Cablecom developed a prediction model to better identify those customers at risk of switching to other
company in the near future. In addition to those noted in the case, what other actions could be taken if
that information were available? Give some examples of these. Would you consider letting some
customers leave anyway? Why?
In addition to identifying at-risk customers, these tools might also help identify problem products, services,
Real World Activities
1. Use the Internet to research the latest offerings in business intelligence technologies and their uses by
companies. What differences can you find with those reviewed in the case? Prepare a report to
2. Why do some companies in a given industry, like eCourier above, adopt and deploy innovative
technologies while others in the same line of business do not? Break into small groups with your
classmates to discuss what characteristics of companies could influence their decision to innovate with the
use of information technologies.
Characteristics: