Chapter 1 Running Case Assignment: Understanding Information System
Requirements
Software skills: Presentation software
Business skills: Management analysis and information system recommendations
How do you know what information systems are really needed by a business and which
are the most important? How should a company’s structure or culture affect the building
and use of information systems?
Dirt Bikes’s management has asked you to prepare a management analysis of the
company to help it assess the firm’s current situation and future plans. Review Dirt
Bikes’s company history, organization chart, products and services, and sales and
marketing in the Introduction to Dirt Bikes. Then prepare a report that addresses these
questions:
• What are the company’s goals and culture?
• What products and services does Dirt Bikes U.S.A. provide? How many types
of products and services are available to customers? How does Dirt Bikes sell
its products?
• How many employees are managers, production workers, or knowledge or
information workers? Are there levels of management?
• What kinds of information systems and technologies would be the most
important for a company such as Dirt Bikes?