Ch 1, Instructor’s Manual, Business & Society, Carroll 10e
Chapter 1 The Business and Society Relationship
LEARNING OUTCOMES
After studying this chapter, you should be able to:
1. Describe and explain business and society as foundational concepts. Describe how society
is viewed as the macroenvironment.
3. Define a special-interest society and describe how it evolves.
4. Identify, discuss, and illustrate the factors leading up to business criticism and corporate
response. What is the general criticism of business? How may the balance of power and
responsibility be resolved? What is the changing social contract?
TEACHING SUGGESTIONS
INTRODUCTION – This chapter introduces some important basic concepts in the business and
society discussion, including pluralism, special-interest societies, business criticism, corporate
power, corporate social responsibility to stakeholders, and sustainability.
KEY TALKING POINTS – The instructor is likely to find that students have given little or no
thought to the role that business plays in our society. Most undergraduates (most people for that
matter) have never really considered the influence of business in their lives, and so fall victim to
the “is/ought” fallacy. They assume that just because something “is” a certain way, then it
“ought” to be that way. Thus, they assume that because business is the dominant social
institution in our society, it should be. One of the main challenges that the instructor faces in this
chapter is simply getting students to reflect on the power that business holds in our society. Most
don’t realize the influence that corporations hold over them because they have never given the
idea any thought. The second, and even greater challenge, will be getting students to realize and