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Chapter 1 Running Case Solution Description
1. What are the company goals and culture?
Dirt Bikes appears to have a very democratic, employee-friendly culture, emphasizing
ongoing learning, quality, attention to detail, and employee contributions.
2 What products and services does Dirt Bikes USA provide? How many types of
products and services are available to customers? How does Dirt Bikes sell its
products?
3. How many employees are managers, production workers, or knowledge or information
workers? Are there levels of management?
The company is very small and not very hierarchical. Most of the employees are in
4. What kinds of information systems and technologies would be the most important
for a company such as Dirt Bikes?
One would expect to see information systems supporting manufacturing and
