16 • Chapter 1
VIII. INNOVATIVE MANAGEMENT THINKING FOR A CHANGING WORLD
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A. Contemporary Management Tools
1. Managers tend to look for fresh ideas to help them cope during difficult times.
Recent challenges such as the tough economy and volatile stock market,
environmental and organizational crises, lingering anxieties over war and terrorism,
B. Managing the Technology-Driven Workplace
a. Three popular recent trends that have shown some staying power are customer
relationship management, outsourcing, and supply chain management. Today, many
Spotlight on Skills: Contemporary Management Tools
Over the history of management, many fashions and fads have appeared. Critics argue that new
techniques may not represent permanent solutions. Others believe that managers adopt new
b. Customer relationship management (CRM) systems use the latest information
technology to keep in close touch with customers and to collect and manage large
amounts of customer data.