Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
Case Notes
Chapter 6: Managing Change, Innovation, and Entrepreneurship
Chobani
1. What types of changes is Chobani planning to establish itself as a company?
The four types of change revolve around strategy, structure, technology, and people. The
2. How does Chobani possess an innovative structure and culture?
Chobani’s structure includes the food incubator program that provides expertise and
3. How does Chobani manage change effectively?
Hamdi Ulukaya has been particularly effective for engaging in a planning and thought
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
4. How did Hamdi Ulukaya engage in the entrepreneurial process in establishing
Chobani?
Selecting the new venture, planning the new venture, funding the new venture, and
5. Think about managing change at a personal level. Why is it so hard for so many
people to change their behavior or way of thinking? Are these personal
challenges to managing change also relevant to managing change in
organizations?
6. What can you learn from Hamdi Ulakaya about what is needed to become a
successful entrepreneur?
Sir Richard Branson in the Pilot Seat: Flying High with Virgin Airlines
1. Is the pressure for Richard Branson to change Virgin’s business strategy coming
from the internal or external environment?
Internal motivation to succeed. Branson believes his main goal is to change industries—
not just keep them the same. He feels that trying to change industries makes employees
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
2. In order to better compete with its rivals, should Virgin focus on a change in
strategy, structure, technology, or people?
Although answers could vary, Branson focuses on his relationship with people to
3. Is Virgin in the denial, resistance, exploration, or commitment stage when it
enters new industries?
Exploration when they are scouting new industries. He believes that taking calculated
4. Is Virgin an innovative company?
Definitely true. Branson employs his eccentric behavior to classic organizational change
5. Is Virgin currently at the unfreezing, moving, or refreezing stage of the Lewin’s
model?
It seems like Virgin is so aggressive and constantly changing that it is always moving to a
6. Which of the following organizational development interventions could Virgin
most benefit from?
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
Training and development (T&D), sensitivity training, team building, process
7. Use the five steps of the comprehensive change model to explain Virgin’s business
strategy.
a. Recognize the need for change. Virgin lives by the credo that it always needs
to change and become successful in new industries.
8. Discuss Richard Branson’s management functions in implementing Virgin’s
strategy.
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
Richard Branson does a great job with all four functions—he plans to enter new
9. What external environmental factors were most influential in Virgin changing its
business strategy?
Branson is very good at appealing to consumers with lower prices (such as Virgin Mobile
10. What type of grand strategy is Virgin pursuing?
Virgin is always using a grand strategy of growth. His entrepreneurial inclinations have