Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
Case Notes
Chapter 3: Managing Diversity in a Global Environment
Marriott International
1. Why does Marriott International view diversity and inclusion as being important
for its business success?
The objective of Marriott International’s workforce diversity and inclusion strategy is
2. Which types of diversity and inclusion exist in Marriott International’s
workforce?
Marriott International’s definition of workforce diversity is very holistic and inclusive.
3. How do Marriott International’s business practices not reflect an emphasis on
affirmative action?
Remember that affirmative action has a much narrower focus in that it seeks to prevent
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
4. What business practices does Marriott International use to support workforce
diversity and inclusion?
A sampling of Marriott International’s initiatives to support diversity include:
5. Do you think it is a good idea for companies like Marriott International to
consider diversity issues when making hiring and promotion decisions or should
these decisions always be made based solely on who is the most qualified person
for a job in terms of education, experience, and relevant knowledge and skills?
Take a position and support it.
6. How important would it be to you to work for an employer that has an effective
diversity program? Take a position and support it.
Ford: Bringing It on Back from Mexico
1. How would you classify Ford Motor from the perspective of the global village?
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
Ford Motor Company is multinational company because it has ownership in operations in
2. What is the “buy American” effort and how does this consumer movement affect
this case?
The buy American movement is based upon an ethnocentric/parochial perspective that
3. Assume that President Trump decided to take actions to limit car imports into
the U.S., what would we call these actions and what alternatives are available to
him?
Protectionism is any action taken by a government to protect domestic firms from foreign
4. What is NAFTA and how does it effect this case?
NAFTA is the North American Free Trade Agreement which has reduced trade barriers
Instructor Resource
Lussier, Management Fundamentals 8e
SAGE Publishing, 2019
5. What are the differing forms of managing a global business and which form(s)
is(are) being addressed in this case?
Post conventional level refers to leaders at this moral development level are committed to
6. Agree or disagree with Ford’s decision to cancel its manufacturing plant in
Mexico and build in the U.S. based upon the impact this decision may make on
the U.S.’s standard of living.
Students may answer in various ways. They may indicate that cars manufactured in the