Colson Whitehead’s “How ‘You Do You’ Perfectly Captures Our Narcissistic
Culture” argues that phrases like “you do you” are tautophrases, like “it is what it is,” that
serve to self-justify and shut down opportunities for reflection or nuance. He implicitly
connects such tautophrases to narcissism by arguing that such phrases empower the
individual, regardless of “how shallow that individual is” (678). One might argue, in
keeping with Whitehead’s point, that a term like “whatever” could count as a
tautophrase, since it suggests an individual’s complete lack of concern for something
outside him- or herself. In some ways “it is what it is” could be read as an avoidance of
the status quo and a rejection of the possibility of enacting change. On the other hand,
one might see it as also an embrace of the inevitable, enabling us to purposefully direct
our energies elsewhere. Toward the end, Whitehead more seriously critiques
tautophrases like “haters gonna hate,” using sarcasm to imply that these phrases reflect a
broader acceptance of people doing terrible things. “Haters gonna hate” essentially
negates the possibility of meaningful critique. Don’t like drone warfare? Haters gonna
hate… “You do you” he sees as similarly destructive, because it allows us to excuse those
actions under the guise of people acting out their natures. Whitehead’s final point about
the scorpion and the frog is that we have the potential to be either—there isn’t one
nature or self that controls our actions. His hope, then, is that we choose our best self,
and preferably the one that doesn’t drown us all in a bout of narcissism.
While a number of texts have begun to push back on conceptions of millennials
as narcissists, this particular comic reflects some of the distance older generations feel
from newer ones, particularly given the breathtakingly-fast advances in technology that
can alienate people from one another. In its reference to narcissism, the comic reflects
the common perspective that selfies are for oneself, not others, and elides a long
history of self-portraiture and the use of visual media to make sense of the world. A
third frame that depicts the young man on a social media site, perhaps staring
hopelessly at a slew of friends and followers who seem even happier than he is, might