180 PART 2 Tools
On February 12, 2007, in Salt Lake City, an 18-year-old boy armed himself with
a shotgun, a handgun, a backpack of ammunition; went into Trolley Square Mall; and
began shooting randomly at anyone who was in his path. By the time he was killed by
police, he had killed five people and wounded four more. When it was learned he was an
immigrant Bosnian Muslim, some people began threatening all Muslims in the city. The
ad hominem fallacy here was to assume that any Muslim was capable of similar acts.
Verbal aggression constitutes a special form of ad hominem fallacy. In conversational
argument, there is a presumption for agreement (Jackson and Jacobs 253). So attacking the
self-concept of another person instead of, or in addition to, the person’s position on a topic
of communication is verbal aggression (Infante and Wigley 60). This aggression has the
effect of inflicting, and may be intended to inflict, psychological pain (Infante 51). These at-
In politics, voters follow a generally held precept that a personal attack on someone
may be seen as an ad hominem fallacy unless the personal weakness complained of is re-
lated to a candidate’s policies or his or her approach to the office sought.
President Barack Obama was the subject of many negative claims about his health
plan, his stimulus policy, his conservation policy, his war plans, and so forth. Although
he was harshly criticized these were not ad homenem arguments because they centered
on objections to his policies. But many of the charges against him were personal—some
said racist—causing a prominent conservative commentator to call for an end to a whole
group of other charges (Schneider).
All of us have at one time or another resorted to these forms of attack. However, even
when decision makers think your charges are accurate, verbal aggressiveness reduces your
credibility (see Chapter 9 ). In some cultures, even the direct expression of disagreement is
perceived as in bad taste.
In western culture, what is important to emphasize is the difference between assert-
iveness and argumentativeness, which do not give rise to fallacy claims, and hostility and
Appeal to Pity. Arguments that are based on the elicitation of pity ( argumentum ad
misericordiam ) have traditionally been considered inherently fallacious. Such a broad
condemnation cannot survive within an audience-centered rhetorical approach to argu-
mentation. As our discussion of forms of support makes clear, values, including feelings
such as pity, compassion, or sympathy, are important to argumentation.
Douglas Walton agrees that the traditional approach to this fallacy must be set aside
in favor of a case-by-case approach. A fallacious appeal to pity might be sustained in
relation to the way the argument is used in context: Did it further or damage the require-
ments of the argumentation? In general, Walton argues that the historical and pragmatic
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