Chapter 4
1. Some say that profits and good journalism are constantly in conflict. Do you agree? Can they co-exist
2. Are media businesses owned by families more immune to market pressures than publically owned
3. How do you react to advertising on websites you visit? Do you find it an annoyance? Would you
rather pay directly for the content or endure increasingly intrusive online advertising? Will the
4. In a digital delivery environment, executives can easily track where audiences go for information and