5-2
Annotated Outline and Strategy
Perspective 5-1: The introduction emphasizes the airline industry as an industry that has both
high operational leverage and high financial leverage. The bankruptcy of most U.S. air carriers
should get across the point that leverage has its risk and that this chapter is very important for
anyone who intends to be a financial analyst or stock investor.
I. Leverage in a Business: The use of fixed charge obligations with the intent of magnifying
the potential return to the firm.
A. Fixed operating costs: Those operating costs, such as rent, depreciation, property
II. Operating Leverage: The extent to which fixed assets and associated fixed costs are utilized
in the business.
A. Break-even analysis: A numerical and graphical technique used to determine at what
point the firm will break even.
1. Break-even point: the unit sales where total revenue = total costs
2. Contribution margin per unit is sales price (per unit) minus variable costs per
PPT Break-Even Chart: Leveraged Firm (Figure 5-1)
Perspective 5-2: Establish factors related to break-even analysis by illustrating the operations of a
highly leveraged firm versus a conservative firm by using Figures 5-1 and 5-2 and Tables 5-2 and 5-
3.
PPT Volume-Cost-Profit Analysis: Leveraged Firm (Table 5-2)