22 Solnik/McLeavey • Global Investments, Sixth Edition
16. a. For Mega: Assume a sudden and unanticipated depreciation of the euro. Production costs are
unaffected in the short run; they stay constant in euros. Product prices stay constant in dollars and
therefore increase by 20 percent in euros. The earnings are vastly increased in the short run.
For Club: The short-run effect is opposite to that of Mega. The import costs rise while the
17. Because you want an asset whose price will go up if the Australian dollar depreciates, you would
18. a. In general, the short-term appreciation of the won versus the euro would make South Korean
goods more expensive to European buyers and would make European goods cheaper for South
Korean citizens.
The likely effect of a short-term appreciation of the won versus the euro on KoreaCo’s unit sales
margins through manipulation of such variable costs as labor and materials.
b. The traditional trade approach suggests that real exchange rate appreciation tends to reduce the
competitiveness of a domestic economy and, therefore, reduce domestic activity over time.
Worsening economic conditions resulting from reduced competitiveness would be expected to