Chapter 12 – Behavioral Finance and Technical Analysis
12–11
XYZ, Frost is also exemplifying the behavioral finance phenomenon of asset
segregation. That is, he is evaluating Country XYZ investment in terms of its
anticipated gains or losses viewed in isolation.
Individuals are typically more confident about the validity of their conclusions
c. Frost’s statement is an example of mental accounting. Mental accounting
holds that investors segregate money into mental accounts (e.g., safe versus
speculative), maintain a set of separate mental accounts, and do not combine
outcomes; a loss in one account is treated separately from a loss in another
account. One manifestation of mental accounting, in which Frost is engaging,
is building a portfolio as a pyramid of assets, layer by layer, with the
3. a. Illusion of knowledge: Maclin believes he is an expert on, and can make
accurate forecasts about, the real estate market solely because he has studied
housing market data on the Internet. He may have access to a large amount of