MAKING THE CASE FOR INTERNATIONAL UNDERSTANDING – Labor Relations on the
Brink in Belgium: A Cautionary Tale for Firms doing Business in Today’s Europe
The Brink’s Company, currently based in Richmond, Virginia, was founded in 1859 in
Chicago, Illinois, and is famous for its armored car delivery business. Now one of the largest
This variance can create challenges and hurdles, as it did for Brink’s in 2010 in its Belgian
operation. Since the mid-1970s, the company has had two subsidiaries there: a money-
making diamond delivery business (mostly in the Antwerp diamond district); and Brink’s
Belgium, a cash delivery unit that provides services to banks. The latter has been losing
Willem Candel, a senior director at Brink’s, characterized the problem: “65% of our costs
were labor costs. We were no longer competitive.” In the first half of 2010, the firm had
losses of $7 million on $32 million in sales, making it clear to management that something
had to be done. Their analysis told them that one thing was driving a good share of the
problems—the nearly 500 staff who drove the armored cars and serviced the ATMs were