International Organizational Behavior 2e Chapter 9 Activities Page 3
MAKING THE CASE FOR INTERNATIONAL UNDERSTANDING – Labor Relations on the
Brink in Belgium: A Cautionary Tale for Firms doing Business in Today’s Europe
Brink’s Company, currently based in Richmond, Virginia, was founded in 1859 in Chicago,
Illinois, and is famous for its armored car delivery business. Now one of the largest
providers of logistics solutions and secure transport services, it employs 60,000 people in
such as Brinks, features such as taxes, labor costs, and business-related laws vary.
This variance can create challenges and hurdles, as it did for Brinks in 2010 in their
Belgium business. Since the mid-1970s, they have two subsidiaries there: a money-making
Brink’s Diamond delivery business (mostly in the Antwerp diamond district); and Brink’s
Belgium, a cash delivery unit that provides services to banks. The latter has been losing
Willem Candel, a senior director at Brink’s, characterized the problem: “65% of our costs
were labor costs. We were no longer competitive.” In the first half of 2010, the firm had
losses of $7 million on $32 million in sales, making it clear to management that something
While unions continue their efforts to eliminate the job distinctions, Brink’s developed a
strategy. In late 2010, it announced a plan to lay off about 60 workers and to reclassify staff
from white to blue collar. The unions were stunned and announced a strike. Fearing a
prolonged union conflict and more losses, Brink’s declared bankruptcy as a way to escape