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Chapter 8: Culture and Leadership
CASE: Starbucks India
See Teacher Notes
ACTIVITY: Examine countries from case in-depth using Hofstede’s website
In Small Groups:
• If you are a dispersed management team working with stores in India, China, and the UK, what
might be some of the challenges you/your team could face based upon cultural preferences and
those of the countries involved?
• What are some arguments for/against the new segmentation of the three markets?
• What might be similar tastes, coffee drinking culture, world views, etc.?
• What might a “third place” look like in India versus China, Brazil, UK, France, US, Japan, etc.?
Starbucks Coffee International
With more than 21,000 stores in over 65 countries, it’s clear that our passion for great
Built on Great Global Partnerships
We owe much of our global success to our international partners. In fact, we wouldn’t be
the universally respected brand we are today without their commitment to bringing our
coffees to the world.
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Respect for Local Cultures