Chapter 08 – Foreign Direct Investment
8-9
unique design of this computer. Your CEO has asked you to formulate a recommendation
for how to expand into western Europe. Your options are (a) to export from the US, (b)
to license a European firm to manufacture and market the computer in Europe, and (c) to
set up a wholly owned subsidiary in Europe. Evaluate the pros and cons of each
alternative and suggest a course of action to your CEO.
ANSWER 5: In considering expansion into Western Europe, an international manager
might consider three options: FDI, licensing, and export. With export, assuming there are
no trade barriers, the key considerations would likely be transport costs and localization.
CLOSING CASE: Walmart in Japan
Summary
The closing case explores Walmart’s investment in Japan. For years, Japan has been
relatively closed to significant foreign direct investment, but more recently the
government has changed its policy and actually now encourages inward investment.
Walmart, taking advantage of this shift in policy, acquired a large Japanese retailer in
QUESTION 1: Why, historically, has the level of FDI in Japan been so low?
ANSWER 1: Government regulations have made it difficult for foreign companies to
invest in Japan. Until the 1994, Japanese law made it all but impossible for foreign