Chapter 7: Culture, Cognition, and Reasoning
CASE: Groupon
See Teacher Notes
EXERCISE: Connotative/Denotative Meanings
Connotative Meanings
As you read each word in the left column, note your immediate emotional (gut level) reaction and put a
check mark in the column that most closely matches your reaction. In the far right column, list other
words that come to your mind. Compare and contrast your answers with a classmate. Interview each
other in terms of where you learned your meanings for this set of words.
WORDS
REACTIONS
CONNOTATIONS
Somewhat
Positive
Neutral
Somewhat
Negative
Strongly
Negative
Individualism
Group harmony
Power
Uncertainty
Talk a lot
Silence
Conflict
Compromise
Dependence
Independence
Justice
Welfare
Face-saving
Tolerance
Dictatorship
US
Government
World Peace
Faith/Belief
System
Forgiveness
Happiness
Wealth
Opportunity
Opportunism