Calendar year 2013 2014 2015 2016 2017 2018
XC90 Price (Swedish krona) 619,900
Swedish inflation (forecast) 0.28% 0.88% 1.64% 3.45% 0.90%
Australian inflation (forecast) 2.51% 1.51% 1.25% 1.97% 1.96%
Exchange rate (kr = A$1.00) 6.65
a. If the domestic price of the XC90 increases with the rate of inflation, what would be its price over the 2013–2018 period?
g. What did the Swedish krona end up doing over the 2013-2018 period?
Calendar year 2013 2014 2015 2016 2017 2018
a. XC90 Price with Swedish inflation (krona) 619,900 621,636 627,106 637,391 659,381 665,315
6.65 6.51 6.46 6.49 6.58 6.52
c. Export price if using PPP ( Australian dollars) 93,218.05$ 95,557.82$ 97,000.74$ 98,213.25$ 100,148.05$ 102,110.95$
d. Export price at fixed exchange rate ( Australian dollars) 93,218.05$ 93,479.06$ 94,301.67$ 95,848.22$ 99,154.98$ 100,047.38$
An added note is to recognize that if this was the case, PPP is definitely not ‘holding’ in the academic sense.
If export price rises at Australian dollar inflation 93,218.05$ 95,557.82$ 97,000.74$ 98,213.25$ 100,148.05$ 102,110.95$
Problem 6.23 Volvo of Sweden’s XC90 Export Pricing Analysis
b. Assuming the forecasts of Australian and Swedish inflation prove accurate, what would the value of the Swedish krona be over the coming years if its value versus the
Australian dollar followed purchasing power parity?
c.If the export price of the XC90 were set using the purchasing power parity forecast of the Swedish krona-Australian dollar exchange rate, what would the export price be
Volvo Sweden, a leading auto manufacturer in Sweden, was scheduled to launch a new variant of the XC90 SUV in 2013 and was in the midst of generating a complete
pricing analysis of the car for sales in Sweden and export. The new variant of the XC90 would be initially priced at Swedish kronor 619,900 in Sweden, and if exported to
Australia, the price would be A$92,985 in Australian dollars at the current spot rate of kr6.65 = A$1.00. Volvo intends to raise the price domestically with the rate of
Swedish inflation over time, but is worried about how that compares to the export price given Australian dollar inflation and the future exchange rate. Use the following data
table to answer the pricing analysis questions.
If most of the competition in the target Australian markets were Australian dollar-based manufacturers, their costs and prices might be rising with Australian dollar inflation.
high by 2018 (to A$100,047.38), whereas if rate of exchange had remained fixed the export price would be much higher in 2018 (A$102,110.95). Of course pricing
strategies can and should be changed over time with changing market conditions, but the general consensus of analysts would be to expect to increase the at a rate
somewhere inbetween (c) and (d) forecasts.
f. Exporters generally would prefer that their own currency weakens over time versus the currency of the customer — making their product offering increasingly affordable
(cheaper), and hopefully increasing sales volume. Since Volvo’s costs are all in Swedish krona, earning a hard currency like the Australian dollar which would be slowly
weaken against the Australian dollar might decrease profit margins (depending on what happens to costs over time from other factors).
b. Exchange rate (Swedish krona=A$1.00) if purchasing
power parity (PPP) holds
e. Stefan, one of the newly hired pricing strategists, believes that prices of automobiles in both domestic and export markets will increase with the rate of inflation, and that
the Swedish krona/Australian dollar exchange rate will remain fixed. What would this imply or forecast for the future export price of the XC90?
f. If you were Volvo, what would you hope to happen to the Swedish krona’s value versus the Australian dollar over time given your desire to export the XC90? Now if you
combined that “hope” with some assumptions about the competition – other automobile sales prices in Australian dollar markets over time – how might your strategy evolve?