Global Business Today Eleventh Edition Chapter 6
1-24
Continuous Case Concept
In the last few decades, the auto industry has shifted from one in which a few, large companies
primarily manufactured in their domestic markets and sold in their domestic markets, to one in
which a few large companies serve the world market, manufacturing around the globe to capture
competitive advantages wherever they can.
• Ask students to reflect on the changes in the industry. Why do companies like Toyota and
Nissan have large operations in the U.S. market? Why don’t American companies have a
large presence in Japan?
• Next, consider why BMW and Mercedes have established manufacturing operations in
the U.S. market, while American companies are shifting their production to places like
Mexico. Similarly, reflect on the new agreement between Toyota and Mazda whereby
Mazda will produce cars at its plant in Mexico for Toyota to sell in the United States.
• Finally, ask students to use the theories presented in the chapter to explain the changes in
the industry, and to predict what may occur in the next decade. How will the Chennai
region of India, referred to as the Detroit of India because so many automakers and
suppliers have established operations there, change the industry? What will be the impact
of the new trade agreement between Mexico, Canada, and the United States have on
production? What are the implications of the move toward more electric vehicles by
companies like Volkswagen?