Answer to a) Answer to b)
(1) (2) (3)
Percent Impact of Net
2001 2002 Change in Change in Change in
(thousands of US$) Sales ($) Sales ($) Gross Sales Currency Rates Sales
Europe 933,450$ 1,126,177$ 20.6% 7.0% 13.6%
Latin America 471,301 466,349 -1.1% -9.0% 7.9%
Canada 155,791 161,469 3.6% 0.0% 3.6%
(1) (2) (3)
Percent Impact of Net
2002 2003 Change in Change in Change in
(thousands of US$) Sales ($) Sales ($) Gross Sales Currency Rates Sales
Europe 1,126,177$ 1,356,131$ 20.4% 15.0% 5.4%
Latin America 466,349 462,167 -0.9% -6.0% 5.1%
(1) (2) (3)
Percent Impact of Net
2003 2004 Change in Change in Change in
(thousands of US$) Sales ($) Sales ($) Gross Sales Currency Rates Sales
Europe 1,356,131$ 1,410,525$ 4.0% 8.0% -4.0%
Latin America 462,167 524,481 13.5% -2.0% 15.5%
Canada 185,831 197,655 6.4% 5.0% 1.4%
Answer to c)
Mattel (U.S.) achieved significant sales growth in its major international regions between 2001 and 2004. In its filings with the
United States Security and Exchange Commission (SEC), it reported what percentage change in regional sales occurred as a
result of exchange rate changes.
Over the 2001 to 2004 period, Mattel benefited greatly from the change in exchange rates. Only in the case of Latin America,
where exchange rate changes were actually negative in impact on sales levels for the entire period, did the exchange rate
changes not positively impact regional sales.