Table 2.4 Comparing American and Thai Business Values
Thai Culture U.S. Culture
Buddhist values of giving more than taking,
resisting material attachments
Need for achievement and material
reward are signs of success
Need to take care of employees, avoid
layoffs, and protect investors from taking
a “haircut” (thereby losing face)
Accelerate restructuring and cost cutting
as needed
Be humble and very considerate of others’
feelings
Not inconsiderate of others, but should
stand out, speak up, and be yourself