Global Business Today Eleventh Edition Chapter 14
14-21
Continuous Case Concept
One of the issues that the world’s automakers must contend with as they search the world for the
most efficient suppliers and locate production in the most optimal location is importing and
exporting, and the costs involved in the process. China and India have attracted significant
attention recently as both production locations and as growth markets. For suppliers, the
globalization of the industry implies that supplier operations become international too, and
consequently introduces new risks and concerns.
• Ask students to consider production in China and India. Costs have been rising for
imports, and shipping finished cars out is also becoming more expensive. Hyundai India
for example, recently shifted production of its premium hatchback to Europe to save on
import duties and transportation costs. Is there still any benefit to locating production in
China or India given these rising costs?
• Autos are an important source of exports for Central and Eastern European countries.
Numerous automakers including VW, Toyota, Peugeot, and Skoda have production
facilities in Central and Eastern European countries. What makes these countries
attractive export bases?
• As a supplier, how can you protect yourself when dealing with companies from foreign
countries? Does the fact that you are dealing with Toyota or BMW mitigate the need for
letters of credit? Why or why not?
• The U.S. Small Business Administration offers assistance to individuals wishing to
become registered vehicle importers. What types of assistance are available to suppliers
seeking to sell their products to automakers located in foreign markets?
This exercise works well as a summary for the material discussed in the chapter. The first
question can also be used as an introductory discussion. To extend the material and incorporate
the discussion of previous chapters, ask students to develop a plan using the various websites
given within this chapter, or ones they have found on their own, to market their products
internationally. The plan should include a description of their product, the identification of
prospective customers and their locations, a discussion of issues that could affect exporting to
those destinations, and the ways the supplier can protect itself financially.