Chapter 13
Direct Foreign Investment
Lecture Outline
Motives for Direct Foreign Investment (DFI)
Revenue-Related Motives
Benefits of International Diversification
Diversification Analysis of International Projects
Diversification Among Countries
Host Government Views of DFI
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Chapter Theme
The main purpose of this chapter is to illustrate why MNCs often use DFI and to suggest the various
factors involved in the DFI decision. The specifics involved in quantifying costs and benefits of DFI are
discussed in the following chapter. Thus, this chapter should be covered in general terms as to the costs
overall risk and return objectives.
Topics to Stimulate Class Discussions
1. Why would a large advanced MNC consider DFI in some less developed country?
2. Assume that you produce plastic computer pieces for computer companies. The pieces require very
little technology. Where would you like to establish DFI? (The point of this question is to force
consideration of various characteristics that are incorporated in a DFI decision.)
POINT/COUNTER-POINT:
Should MNCs Avoid DFI in Countries with Liberal Child Labor Laws?
COUNTER-POINT: No. An MNC will not only benefit its shareholders, but will create employment for
WHO IS CORRECT? Use the Internet to learn more about this issue. Which argument do you support?
Offer your own opinion on this issue.
ANSWER: This is a well-documented controversy which generates interesting discussion. Some students
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How old does an employee have to be?
Answers to End of Chapter Questions
1. Motives for DFI. Describe some potential benefits to an MNC as a result of direct foreign
investment (DFI). Elaborate on each type of benefit. Which motives for DFI do you think
encouraged Nike to expand its footwear production in Latin America?
ANSWER: See the text exhibit in this chapter for a complete summary of the potential benefits.
Regarding Nike’s motives, Latin America offers additional sources of demand, as Latin American
2. Impact of a Weak Currency on Feasibility of DFI. Packer, Inc., a U.S. producer of computer
disks, plans to establish a subsidiary in Mexico in order to penetrate the Mexican market. Packer’s
executives believe that the Mexican peso’s value is relatively strong and will weaken against the
dollar over time. If their expectations about the peso value are correct, how will this affect the
feasibility of the project? Explain.
ANSWER: If the peso’s value is relatively strong now, Packer Inc. will incur high costs of
3. DFI to Achieve Economies of Scale. Bear Co. and Viking, Inc., are automobile manufacturers that
desire to benefit from economies of scale. Bear Co. has decided to establish distributorship
subsidiaries in various countries, while Viking, Inc., has decided to establish manufacturing
subsidiaries in various countries. Which firm is more likely to benefit from economies of scale?
ANSWER: Bear Company is likely to benefit because it is maintaining all of its manufacturing in
4. DFI to Reduce Cash Flow Volatility. Raider Chemical Co. and Ram, Inc., had similar intentions to
reduce the volatility of their cash flows. Raider implemented a long-range plan to establish 40
percent of its business in Canada. Ram, Inc., implemented a long-range plan to establish 30 percent
of its business in Europe and Asia, scattered among 12 different countries. Which company will
more effectively reduce cash flow volatility once the plans are achieved?
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ANSWER: Ram Inc. would likely be more effective because its international business is spread
5. Impact of Import Restrictions. If the United States imposed long-term restrictions on imports,
would the amount of DFI by non-U.S. MNCs in the United States increase, decrease, or be
unchanged? Explain.
6. Capitalizing on Low-Cost Labor. Some MNCs establish a manufacturing facility where there is a
relatively low cost of labor. Yet, they sometimes close the facility later because the cost advantage
dissipates. Why do you think the relative cost advantage of these countries is reduced over time?
(Ignore possible exchange rate effects.)
7. Opportunities in Less Developed Countries. Offer your opinion on why economies of some less
developed countries with strict restrictions on international trade and DFI are somewhat independent
from economies of other countries. Why would MNCs desire to enter such countries? If these
countries relaxed their restrictions, would their economies continue to be independent of other
economies? Explain.
ANSWER: Countries that are unrelated to other economies are desirable because business in these
8. Effects of September 11. In August 2001, Ohio Inc. considered establishing a manufacturing plant
in central Asia, which would be used to cover its exports to Japan and Hong Kong. The cost of labor
was very low in central Asia. On September 11, 2001, the terrorist attacks on the U.S. caused Ohio to
reassess the potential cost savings. Why would the estimated expenses of the plant increase after the
terrorist attacks?
ANSWER: The plant would be more exposed to the threat of a terrorist attack, because of increased
9. DFI Strategy. Bronco Corp. has decided to establish a subsidiary in Taiwan that will produce stereos
and sell them there. It expects that its cost of producing these stereos will be one-third the cost of
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producing them in the United States. Assuming that its production cost estimates are accurate, is
Bronco’s strategy sensible? Explain.
ANSWER: No. Bronco Corporation recognized an advantage of producing stereos in Taiwan versus
10. Risk Resulting from International Business. This chapter concentrates on possible benefits to a
firm that increases its international business.
a. What are some risks of international business that may not exist for local business?
ANSWER: Some of the more common risks of DFI are a government takeover and changing tax
b. What does this chapter reveal about the relationship between an MNC’s degree of international
business and its risk?
ANSWER: Firms with more international business can reduce risk with diversification. Thus, firms
11. Motives for DFI. Starter Corp. of New Haven, Connecticut, produces sportswear that is licensed by
professional sports teams. It recently decided to expand in Europe. What are the potential benefits
for this firm from using DFI?
ANSWER: The primary reason would be to attract new sources of demand. This type of sportswear
12. Disney’s DFI Motives. What potential benefits do you think were most important in the decision of
the Walt Disney Co. to build a theme park in France?
ANSWER: There is no simple answer to this question, but the question usually leads to an
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13. DFI Strategy. Once an MNC establishes a subsidiary, DFI remains an ongoing decision. What does
this statement mean?
ANSWER: The subsidiary established due to DFI will generate earnings that are to be either
14. Host Government Incentives for DFI. Why would foreign governments provide MNCs with
incentives to undertake DFI there?
Advanced Questions
15. DFI Strategy. JCPenney has recognized numerous opportunities to expand in foreign countries and
has assessed many foreign markets, including Brazil, Greece, Mexico, Portugal, Singapore, and
Thailand. It has opened new stores in Europe, Asia, and Latin America. In each case, the firm was
aware that it did not have sufficient understanding of the culture of each country that it had targeted.
Consequently, it engaged in joint ventures with local partners who knew the preference of the local
customers.
a. What comparative advantage does JCPenney have when establishing a store in a foreign country,
relative to an independent variety store?
ANSWER: JCPenney has name recognition, which could result in customer trust, and therefore a
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b. Why might the overall risk of JCPenney decrease or increase as a result of its recent global
expansion?
ANSWER: Its risk may decrease because it has a strategy that allows it to utilize its expertise, while
c. JCPenney has been more cautious about entering China. Explain the potential obstacles
associated with entering China.
ANSWER: Obstacles include high inflation in China, difficulties in converting foreign currency,
16. DFI Location Decision. Decko Co. is a U.S. firm with a Chinese subsidiary that produces cell
phones in China and sells them in Japan. This subsidiary pays its wages and its rent in Chinese yuan,
which is stable against the dollar. The cell phones sold to Japan are denominated in Japanese yen.
Assume that Decko Co. expects that the Chinese yuan will continue to stay stable against the dollar.
The subsidiary’s main goal is to generate profits for itself and it reinvests the profits. It does not plan
to remit any funds to the U.S. parent.
a. Assume that the Japanese yen strengthens against the U.S. dollar over time. How would this be
expected to affect the profits earned by the Chinese subsidiary?
b. If Decko Co. had established its subsidiary in Tokyo, Japan instead of China, would its
subsidiary’s profits be more exposed or less exposed to exchange rate risk?
c. Why do you think that Decko Co. established the subsidiary in China instead of Japan? Assume
no major country risk barriers.
d. If the Chinese subsidiary needs to borrow money to finance its expansion and wants to reduce its
exchange rate risk, should it borrow U.S. dollars, Chinese yuan, or Japanese yen?
ANSWER:
a. If the yen appreciates against the dollar, it appreciates against the yuan (assuming the yuan is
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17. MNC’s Investment Decision. Trak Co. (of the U.S.) presently serves as a distributor of products by
purchasing them from other U.S. firms and selling them in Japan. It wants to purchase a manufacturer
in India that could produce similar products at a low cost (due to low labor costs in India) and export
the products to Japan. The operating expenses would be denominated in Indian rupees. The products
would be invoiced in Japanese yen. If Trak Co. can acquire a manufacturer, it will discontinue its
existing distributor business. If the yen is expected to appreciate against the dollar, while the rupee is
expected to depreciate against the dollar, how would this affect Trak’s direct foreign investment?
ANSWER: Trak Co. would benefit if the rupee depreciates over time because it will need fewer
18. MNC’s Investment Strategy. Myzo Co. (based in the U.S.) sells basic household products that
many other U.S. firms produce at the same quality level and these other U.S. firms have about the
same production cost as Myzo. Myzo is considering direct foreign investment. It believes that the
market in the U.S. is saturated and wants to pursue business in a foreign market where it can generate
more revenue. It decides to create a subsidiary in Mexico that will produce household products and
sell its products only in Mexico. This subsidiary would definitely not export its products to the U.S.
because exports to the U.S. could reduce the parent’s market share and Myzo wants to ensure that its
U.S. employees remain employed. The labor costs in Mexico are very low. Myzo will comply with
some international labor laws. By complying with the laws, the total costs of Myzo’s subsidiary will
be 20 percent higher than other Mexican producers of household products in Mexico that are of
similar quality. However, Myzo’s subsidiary will be able to produce household products at a cost that
is 40 percent lower than its cost of producing household products in the U.S. Briefly explain whether
you think Myzo’s strategy for direct foreign investment is feasible.
ANSWER: The difference in costs against local manufacturers in Mexico will be a disadvantage to
Solution to Continuing Case Problem: Blades, Inc.
1. Identify and discuss some of the benefits that Blades, Inc., could obtain from DFI.
ANSWER: First, since Blades’ growth potential in the United States is limited, it could utilize
2. Do you think Blades should wait until next year to undertake DFI in Thailand? What is the tradeoff if
Blades undertakes the DFI now?
ANSWER: If Blades undertakes the direct foreign investment now, the initial outlay required will be
relatively low due to the recent economic conditions in Thailand and due to the depreciation of the
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3. Do you think Blades should renew its agreement with the Thai retailer for another three years? What
is the tradeoff if Blades renews the agreement?
ANSWER: If Blades renews the agreement with the Thai retailer, it will have to maintain the
4. Assume a high level of unemployment in Thailand and a unique production process employed by
Blades, Inc. How do you think the Thai government would view the establishment of a subsidiary in
Thailand by firms such as Blades? Do you think the Thai government would be more or less
supportive if firms such as Blades acquired existing businesses in Thailand? Why?
ANSWER: Given a high level of unemployment in Thailand and a unique production process
Solution to Supplemental Case: Blues Corporation
Some possible answers are provided below, although there is no perfect solution to the issues
introduced. The main objective of this case is to stimulate discussion and force students to create their
own concerns about entering Eastern Europe. Students must learn that some ventures could easily
backfire.
a. Blues Corporation should not immediately jump at the opportunity unless it considers the following
information. First, while the labor cost is low today, it may increase over time as East and West
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b. While the competition appears overpriced, Blues Corp. must consider how that may change in the
long run. Some of the government-owned businesses may be privatized over time, which would
likely increase efficiency and reduce prices. Therefore, competition could become more intense in
the near future. Blues Corp. could attempt to capitalize on the East European markets by exporting
from its West German subsidiary. However, it may not be worthwhile to use a heavy promotion
program unless it believes that it can attain a reasonable market share even when some of the
competition may reduce prices in the future.
Small Business Dilemma
Direct Foreign Investment Decision by the Sports Exports Company
1. Given the information provided here, what are the advantages to Logan of establishing the firm in the
United Kingdom?
ANSWER: One advantage is that most of the expenses of the firm would be denominated in the
2. Given the specific information provided here, what are the disadvantages to Logan of establishing the
firm in the United Kingdom?
ANSWER: One disadvantage is that Jim would incur new expenses associated with establishing a