Applied Statistics and Probability for Engineers, 7th edition 2017
Section 14.5
14.5.1 Four factors are thought to influence the taste of a soft-drink beverage: type of sweetener (A), ratio of syrup to
water (B), carbonation level (C), and temperature (D). Each factor can be run at two levels, producing a 24 design. At
each run in the design, samples of the beverage are given to a test panel consisting of 20 people. Each tester assigns the
beverage a point score from 1 to 10. Total score is the response variable, and the objective is to find a formulation that
maximizes total score. Two replicates of this design are run, and the results are shown in the table. Analyze the data
and draw conclusions. Use a = 0.05 in the statistical tests.
Term Effect Coef SE Coef T P
Constant 175.250 0.5467 320.59 0.000
A 17.000 8.500 0.5467 15.55 0.000
B -1.625 -0.812 0.5467 -1.49 0.157
C 10.875 5.438 0.5467 9.95 0.000
B*D 1.250 0.625 0.5467 1.14 0.270
C*D -1.250 -0.625 0.5467 -1.14 0.270
A*B*C 0.750 0.375 0.5467 0.69 0.503