This chapter begins by stating its case for the importance of training and development (T&D)
to an organization’s success and also provides statistics to support the fact that organizations
spend a lot of time and money each year to train and develop their employees. In order to
Chapter Outline
THE SCOPE OF TRAINING
Investments in Training
A Strategic Approach to Training
PHASE 1: CONDUCTING THE NEEDS ASSESSMENT
Organization Analysis
Task Analysis
Person Analysis
PHASE 2: DESIGNING THE TRAINING PROGRAM
Instructional Objectives
Trainee Readiness and Motivation
Principles of Learning
PHASE 3: IMPLEMENTING THE TRAINING PROGRAM
Training Methods for Nonmanagerial Employees
Training and Development
Chapter
7
Chapter 7 Training and Development
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Classroom Instruction
Programmed Instruction
Audiovisual Methods
PHASE 4: EVALUATING THE TRAINING PROGRAM
Criterion 1: Reactions
Criterion 2: Learning
Criterion 3: Behavior
Generating Interest
Show a website to your class that features a Corporate University.
• The classic choice is McDonald’s Hamburger University that has graduated some
80,000 employees since it opened its doors in 1961:
www.mcdonalds.com/corp/career/hamburger_university.html.
• Motorola University provides its Six Sigma training to outside organizations:
www.motorola.com/motorolauniversity.jsp.
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o Disney University provides training for Disney employees:
http://corporate.disney.go.com/careers/learning.html.
Dealing with Trouble Spots
Because the text states that some estimates indicate that 90 percent of employee learning
occurs via on-the-job training, this might be a good place to spend a little extra time. Figure
7.6, “The PROPER Way to Do On-the-Job Training” provides a good discussion point.
1. Ask students to think of a time where they have been on the receiving end of OJT.
a. Give examples of how their trainer did a particularly good job on one of the
2. Ask students to recall a time when they were providing OJT to another employee.
a. Which PROPER step(s) are the easiest to do? Why do you think they are
Involving Students
Reinforce the eight principles of learning and have some fun at the same time. Students
enjoy the competition associated with the HRM Experience, “Training and Learning
Principles.”