Chapter 6
Agenda/Learning Objectives
1) Understand why filtering features is important
a) What happens when you attempt to create a product that meets every user need or want?
(Whats wrong with this? Isnt the goal to meet user needs?)
b) Paradox of choice (Schwartz 2004): If you bombard users with too many options to satisfy
what you perceive to be all of your goals or theirs, youre going to overwhelm users so much
that they are effectively paralyzed into inaction
e) Dont give users everything
i) Give them what they want and need within the particular use situation to be effective
and to work efficiently so that they derive some pleasure or satisfaction from the
experience
ii) Remember, users want to be in control, which is why, when they must, they will filter the
apps on their mobile devices or the content on the screen
2) Identify different methods to filter features
a) Filtering only with organizational goals = organization or technology centered product
b) Filtering to meet every user wish = user-designed design, not UCD
c) Filtering only to match the situation but not consider user or organizational concerns = not
UCD
ii) Problem:
(1) confused by multiple search boxes
(2) images were confusing or too large which annoyed users
(3) different user groups ended up wanting the same things (hours, point of contact,
etc.)
(4) offered too much of everything to be usable given the situation for the intended
users (left navigation, middle navigation, right navigation, multiple searches)
g) Ex: Eye Guide filtered features:
3) Explore ways to communicate with clients and incorporate client feedback
a) You must communicate with clients and incorporate their feedback into the RABBITT
process
b) Sit down with clients and get a clear idea of their expectations and purposes for the project
c) Describe the UCD process to themespecially, if they are unfamiliar with itso that they
can know what to expect from you or your team and the way iterative discovery and design
works
d) Dont rely too heavily on client input. They may have a very different idea of what the user
needs or wants, which might contrast with what real users want
vi) What are our resources, in terms of money, staff, materials, space, and equipment?
vii) What specific markets or products are you trying to compete with? Who are your
competitors?
xi) What data resources can you make available to clients, such as user feedback data,
consumer purchase patterns, previous user testing data, etc.?
xii) How often can we meet with clients to discuss design development and collaborate on
ideas for new iterations?
4) Review: Takeaways, Discussion Questions, UCD Quests
a) Review key points