Bauer, Human Resource Management
SAGE Publishing, 2020
INTERCULTURAL COMMUNICATION EXERCISE
The most overt cultural differences, such as greeting rituals and name format, can be overcome
most easily. The underlying, intangible differences are very difficult to overcome. In this case, the
underlying cultural differences are the following:
• assumptions about the purpose of the event (Is the party strictly for fun and for relationship
building, or are there business matters to take care of?)
Many (though not all) cultural differences can be overcome if you carefully observe other people,
think creatively, remain flexible, and remember that your own culture is not inherently superior to
others. The Scenario
Three corporations are planning a joint venture to sponsor an international concert tour. The
corporations are Decibel, an agency representing the musicians (from the United States, Britain,
During the 3-day meeting, the companies have the following goals:
Decibel
• as high a royalty rate as possible on sales of T-shirts, videos, and CDs
Image
• well-known bands that will be easy to market
Event