Chapter 3
ENSURING FAIR TREATMENT AND LEGAL
COMPLIANCE
Opening Case: Managing Human Resources at Wal-Mart
Tom Coughlin, chief of Wal-Mart’s U.S. stores, found himself explaining in court
how he tried to encourage store managers to bring more women and minorities
up to higher levels in the company. A female employee named Stephanie Odle
had filed a complaint with the Equal Employment Opportunity Commission
(EEOC) claiming that she was fired for protesting how she was treated when she
asked for a raise. She learned that her pay was $10,000 less than that of a male
fellow assistant manager. At the time, Odle didn’t know that throughout Wal-Mart,
female assistant managers earned $16,402 less per year on average than male
assistant managers. Betty Dukes, an African American, after being promoted to
the position of customer service manager, was denied the training that many
younger men were offered. When she complained to the company, she was
demoted back to her old job. Within two years of Dukes’ initial compliant to the
company, testimony from at least 100 other Wal-Mart employees in California
was used as the basis for a class action lawsuit. Today, more than 1.6 million
women are part of the lawsuit, making it the largest discrimination case in U.S.
history. If Wal-Mart loses, it could cost the company as much as $11 billion. One
issue is pay and another is promotions.
CHAPTER OUTLINE
I. THE STRATEGIC IMPORTANCE OF FAIRNESS AND LEGAL
COMPLIANCE
Effective business organizations address the concerns of many stakeholders,
including society and employees. They go beyond mere compliance with
A. Society’s Concerns about Fairness
Society at large is very concerned about fairness to employees as a
desirable ideal. This can be a major challenge for employers, due to the