certain type of organizational culture. Was it successful (or unsuccessful) in creating the desired
culture? Explain.
Lecture Ideas
1. To enhance student understanding of the concept of socialization, ask them to describe the
process by which they were socialized into a new institution (e.g. college/university; living
group; sports team, etc.). Encourage students to describe in detail the three socialization stages
(anticipatory socialization, accommodation, and role management), how the socialization
process was managed, their reactions to each stage, and the level of congruence and realism
they experienced. How was the process they described similar or dissimilar to what one would
experience entering a new job?
2. To emphasize the links between much of the substantive material presented, remind students
about Maslow’s hierarchy of needs, in particular, those related to belongingness, esteem, and
self-actualization. Then invite students to speculate on how motivation and culture are linked.
For example, should one expect someone from Japan or China to experience self-actualization
3. Review a basic Marketing text, or better yet, a text designed for International Marketing, to get
ideas on how culture affects specific management decisions, e.g., how to market a product.
Most marketing texts have illustrations of embarrassing failures when corporations failed to
recognize the cultural preferences of their intended markets. But also seek examples of how
4. Poll the class in terms of 1) how many people have traveled, and to where and 2) how many
foreign students, immigrants, or naturalized citizens are in the class and university. Have a
class discussion about cultures and compare and contrast American culture to the experiences