Chapter Eleven: Managing Conflict and Negotiations
Chapter Synopsis
The chapter begins by noting that views on conflict have evolved from the perspective that it was
bad and should be eliminated to the position that conflict is neither inherently good nor bad, only
inevitable. The key issue now is not whether conflict exists, but how to handle it.
The authors then describe and evaluate five managerial strategies for resolving intergroup conflict,
each based on a different level of focus on internal and external concerns: dominating,
accommodating, problem solving, avoiding, and compromising.
The chapter concludes with ways to increase negotiation effectiveness.
Learning Objectives
After completing this chapter, students should be able to:
Explain the contemporary perspective on conflict
Describe the causes of intergroup conflict.
Identify several consequences of dysfunctional intergroup conflict
Key Terms
functional conflict—A confrontation between groups that enhances and benefits the organization’s
performance.
dysfunctional conflictA confrontation or interaction between groups that harms the organization
or hinders the achievement of organizational goals.
pooled interdependenceInterdependence that requires no interaction between groups because
each group, in effect, performs separately.
Lecture Outline
The Chapter outline is organized to correspond with the PowerPoint slides.
The chapter title slide may be used as a background to introduce the class.
Learning objectives
Review the chapter learning objectives. These will be reviewed on the last slide of the pack.
Intergroup Conflict
In the past, many organizational practitioners operated on the assumption that any and all
conflict was bad and thus should be eliminated. Today we understand that is not the case. A
more accurate and enlightened view is that conflict is neither inherently good nor bad, but it is
inevitable. It is true that too much conflict can have negative consequences because it requires
time and resources to deal with it and because it diverts energy that could more constructively
be applied elsewhere. Too little conflict, on the other hand, can also be negative in that such a
state can lead to apathy and lethargy and provide little or no impetus for change and
Functional Conflict
A functional conflict is a confrontation between groups that enhances and benefits the
organization’s performance. Without this type of conflict in organizations, there would be little
commitment to change, and cost groups likely would become stagnant. Functional conflict can
lead to increased awareness of problems that need to be addressed, result in broader and
more productive searches for solutions, and generally facilitate positive change, adaptation,
and innovation.
Dysfunctional Conflict
toward goals in one group may prove extremely disruptive and dysfunctional in another group
(or at a different time for the same group). A group’s tolerance for stress and conflict can also
depend on the type of organization it serves.
Conflict and Organizational Performance (2 of 3)
As previously indicated, conflict may have either positive or negative consequences for the
organization, depending on how much exists and how it is managed. Every organization has an
optimal level of conflict that can be considered highly functionalit helps generate positive
Conflict and Organizational Performance (2 of 3)
Work interdependence occurs when two or more organizational groups must depend on one
another to complete their tasks. The conflict potential in such situations ranges from relatively
low to very high, depending on the nature of the interdependence. Three distinct types of
interdependence among groups have been identified: pooled, sequential, and reciprocal.
Exhibit 11.2 provides a visual representation of these three types.
Causes of Intergroup Conflict: Goal Differences
Ideally, interacting groups will always view their goals as mutually compatible and behave in
Causes of Intergroup Conflict: Perception
Goal differences can be accompanied by differing perceptions of reality, and disagreements
over what constitutes reality can lead to conflict.
Status incongruency conflicts concerning the relative status of different groups are common.
Inaccurate perceptions often cause one group to develop stereotypes about other groups.
While the differences between groups may actually be quite small, each group will tend to
exaggerate them.
Consequences of Dysfunctional Intergroup Conflict (1 of 2)
Consequences of Dysfunctional Intergroup Conflict (2 of 2)
When groups are engaged in a conflict, their cohesion tends to increase. Competition, conflict,
or perceived external threat usually result in group members putting aside individual
differences and closing ranks. Members become more loyal to the group, and group
membership becomes more attractive.
groups.
As conflict increases and perceptions become more distorted, all the negative stereotypes are
reinforced.
Communications between the groups in conflict usually break down. This can be extremely
dysfunctional, especially where sequential interdependence or reciprocal interdependence
relationships exist between groups.
EXHIBIT 11.3 Conflict- Resolution Grid
Exhibit 11.3 provides a framework, in the form of a conflict-resolution grid, for examining these
various approaches. As the exhibit suggests, one way of viewing conflict-resolution efforts
between groups is to examine the extent to which a conflicting group has an internal and
conflict. Depending upon the nature and conditions of the conflict, each of these five
approaches can represent an effective approach for conflict resolution management. We will
examine each of these approaches separately
Managing Conflict Through Resolution
A dominating approach to conflict resolution represents a group’s maximum focus on meeting
its own concerns, coupled with a minimal focus on meeting the concerns of the other group.
Dominating tends to be a power-oriented approach.
Frequently, some way can be found to avoid conflict. While avoiding may not bring any long
run benefits, it can be an effective and appropriate strategy in some conflict situations.
Foremost among these is when avoiding is used as a temporary alternative. When the conflict
is a particularly heated one, for example, temporary avoidance gives the involved parties an
opportunity to cool down and regain perspective.
Compromising is a traditional method for resolving inter-group conflicts. With compromise,
there is no distinct winner or loser, and the resolution reached probably is not ideal for either
group. Compromising can be used very effectively when the goal sought (for example, money)
can be divided equitably. If this is not possible, one group must give up something of value as a
concession.
Which Approach to Use? (1 of 2)
While there are many different situations in which each of the approaches is valid, keep these
general points in mind:
Which Approach to Use? (1 of 2)
• Use a problem-solving approach when both groups are willing to invest time and effort to
reach a resolution that maximizes everyone’s outcome.
approaches (mainly dominating and problem solving) fail to resolve the issue.
EXHIBIT 11.4 An Overview of Intergroup Conflict
What this chapter has said thus far about intergroup conflict is summarized in Exhibit 11.4. The
exhibit illustrates the relationship between causes and types of conflict, the consequences of
approaches to conflict resolution vary across cultures. Important aspects of conflict are viewed
and experienced differently in different nations.
Stimulating Constructive Intergroup Conflict (1 of 2)
Throughout this chapter we have stressed that some conflict is beneficial. This point was first
made in the discussion on the contemporary perspective on conflict and is noted again in
Exhibit 11.4, which details some of the functional consequences of intergroup conflict. We have
Stimulating Constructive Intergroup Conflict (2 of 2)
A technique widely used to “bring back to life” a stagnant organization or subunit of an
organization is to hire or transfer in individuals whose attitudes, values, and backgrounds differ
from those of the group’s present members.
Changing the structure of the organization not only can help resolve intergroup conflict, but it is
also excellent for creating conflict.
Negotiations (1 of 3)
Frequently, an important part of the process of conflict resolution involves negotiations.
Negotiations may be viewed as a process in which two or more parties attempt to reach
acceptable agreement in a situation characterized by some level of disagreement.
Negotiations (2 of 3)
manager and subordinate decide on the completion date for a new project the subordinate has
just received); (2) within a group (most group decision-making situations); (3) between groups
(such as the purchasing department and a supplier regarding price, quality, or delivery date),
which has been the focus in this chapter; and (4) over the Internet. The Internet now serves as
negotiations and Internet transactions.
Negotiations (3 of 3)
Regardless of the setting or the parties involved, negotiations usually have at least four
elements. First, some disagreement or conflict exists. This may be perceived, felt, or manifest.
Second, there is some degree of interdependence between the parties. Third, the situation
Win-Lose Negotiating
The classical view suggests negotiations are frequently a form of a zero-sum game. That is, to
whatever extent one party wins something, the other party loses. A zero-sum situation
assumes limited resources, and the negotiation process is to determine who will receive these
resources. This is also known as distributive negotiating. The term refers to the process of
dividing, or “distributing,” scarce resources. Such a winlose approach characterizes numerous
negotiating situations.
Win-Win Negotiating
Winwin, or integrative, negotiating brings a different perspective to the process. Unlike the
zero-sum orientation in winlose, winwin negotiating is a positive-sum approach. Positive-sum
situations are those where each party gains without a corresponding loss for the other party.
This does not necessarily mean that everyone gets everything they wanted, for seldom does
Negotiating Tactics
To achieve a winwin or winlose negotiation outcome, a variety of specific negotiation tactics
can be employed by managers. Some of the most frequently used tactics are:
2. The nibble. This tactic involves getting an additional concession or perk after an agreement
has been reached.
3. Joint problem solving. A manager should never assume that the more one side wins, the
more the other loses. Feasible alternatives not yet considered may exist.
4. Power of competition. Tough negotiators use competition to make opponents think they
don’t need them.
Variables that Affect Negotiation
Just as there is no one best way to manage, neither is there one best way to negotiate. The
selection of specific negotiation strategies and tactics depends on a number of variables. The
nature of the issues being negotiated is a critical consideration. For example, how one
Negotiation Outcomes
One useful way to think about desired outcomes is to distinguish between substantive and
relationship outcomes.
Substantive outcomes have to do with how the specific issue is settled. To strive to end up with
a bigger piece of the pie than the other party is to focus on a substantive outcome. On the
Increasing Negotiation Effectiveness
One model for increasing negotiating effectiveness is found in the work of the Dutch
management practitioner Willem Mastenbroek. Although the model is extremely
comprehensive, the key focus is on four activities.
1. Obtaining substantial results. This refers to activities that focus on the content of what is
being negotiated. Desirable outcomes cannot be achieved if the negotiations do not stay
constructively focused on the real issues
Specific activities might include attending to each party’s opinions, acting in a predictable and
serious manner, treating each party with respect, and showing a sense of humor. Being on
different sides of an issue does not have to mean being at odds personally.
Using Third-Party Negotiations
Sometimes third parties are called in when negotiations between the main parties have broken
down or reached an impasse. At other times, third parties may be part of the negotiation from
the beginning. In some instances, third-party involvement is imposed on the disputing parties;
in others, the parties themselves voluntarily seek out third-party assistance. In any event, the
instances of third-party negotiations appear to be increasing.
There are different kinds of third-party interventions, and third-party involvement has been
characterized in many different ways. One such typology suggests four basic kinds of
interventions. Mediation is where a neutral third party acts as a facilitator through the
application of reasoning, suggestion, and persuasion. Mediators facilitate resolution by
affecting how the disputing parties interact. Mediators have no binding authority; the parties
communication link between the disagreeing parties. A conciliator has no more formal
authority to influence the outcome than does a mediator. Finally, consultation is where a third
take place in the future.
Negotiating Globally
The number of global negotiations is increasing rapidly. The global deals, markets, and
relationships that organizations are forming require careful attention to culture’s impact on
style. Individuals steeped in specific cultures negotiate differently. Labeling any culture’s
negotiating style is too general and constraining. However, general characteristics and
tendencies have been observed and noted. The former ambassador from Singapore to the
United States noted that American negotiators generally (1) are prepared, (2) are plain
EXHIBIT 11.5 Cultural Effects on Negotiating Style
Exhibit 11.5 describes more than 300 negotiators from 12 countries. The Japanese emphasized
a win–win or integrative approach more than any other countries’ negotiators. The results also
indicate the direct communication styles used by Argentinean, American, and German
Wall and Blum Suggestions
In one form or another, negotiation is becoming an increasingly important part of the
manager’s job. A review of the topic of negotiation by Wall and Blum concludes with a set of
recommendations for managers on how to improve the negotiation process. They offer the
following suggestions: 1. Begin the bargaining with a positive overtureperhaps a small
concession—and then reciprocate the opponent’s concessions. 2. Concentrate on the
negotiation issues and the situational factors, not on the opponent or his or her characteristics.
In Review, Did We
Instructors may wish to refer to the learning objectives to facilitate a review of the chapter
concepts.