1. One major study area is change—how to implement it and how to reduce
barriers to its acceptance.
2. Social psychologists also contribute to measuring, understanding, and changing
attitudes; identifying communication patterns; and building trust.
D. Sociology: studies people in relation to their social environment or culture.
1. While psychology focuses on the individual, sociology studies people in relation
to their social environment or culture.
a. Sociologists have contributed to OB through their study of group behavior in
E. Anthropology: the study of societies to learn about human beings and their
activities.
1. Anthropologists’ work on cultures and environments has helped us understand
2. Much of our current understanding of organizational culture, organizational
environments, and differences among national cultures is a result of the work of
anthropologists or those using their methods.
V. THERE ARE FEW ABSOLUTES IN OB
A. Laws in the physical sciences—chemistry, astronomy, physics—are consistent and
apply in a wide range of situations.
explain organizational behavior.
a. Because we are not alike, our ability to make simple, accurate, and sweeping
generalizations is limited.
B. That doesn’t mean that we can’t offer reasonably accurate
1. We can say x leads to y, but only under conditions specified in z—the
contingency variables.
3. For example, OB scholars would avoid stating that everyone likes complex and
challenging work (the general concept), because not everyone wants a
challenging job.