Chapter 9
Creative Uses of Type
End of Chapter Review Answers
1. Explain the communication process.
The communication process involves a sender (the individual or organization that wants to send the
message), you have the intended audience (receiver). Senders often use a source to communicate their
2. Discuss your thoughts on a designer’s social responsibility, as a participant in the communication process.
(This question is quite subjective, so this is only a sample answer– students’ answers will reflect their
own opinions)
A designer has the responsibility of presenting information in such a way as to represent the client’s wishes
accurately without allowing their own opinions and biases to weigh in the message. Thus, it is important that
3. What does it mean to be creative?
4. What is graphic resonance?
5. What is visual correspondence?
6. What is visual irony?
7. What is visual exaggeration?
8. What are some ways that designers can integrate type and imagery?
Designers can integrate type and imagery by putting type into imagery—the text invades the space of the
image.