Part III Case Studies
Case III.1 Rolls-Royce Limited
Rolls-Royce Limited, the British aeroengine
manufacturer, suffered a loss of £58 million in
1979 on worldwide sales of £848 million. The
company’s annual report for 1979 (page 4)
blamed the loss on the dramatic revaluation of
the pound sterling against the dollar, from £1
$1.71 in early 1977 to £1 $2.12 by the
end of 1979.
The most important reason for the loss was
the effect of the continued weakness of the
U.S. dollar against sterling. The large civil
engines that Rolls-Royce produces are sup-
plied to American air frames. Because of U.S.
dominance in civil aviation, both as producer
and customer, these engines are usually priced
in U.S. dollars and escalated accordingly to
U.S. indices….
A closer look at Rolls-Royce’s competitive
position in the global market for jet engines
reveals the sources of its dollar exposure. For
the previous several years Rolls-Royce’s export
sales had accounted for a stable 40% of total
sales and had been directed at the U.S. market.
This market is dominated by two U.S. competi-
tors, Pratt and Whitney Aircraft Group (United
Technologies) and General Electric’s aerospace
division. As the clients of its mainstay engine,
the RB 211, were U.S. aircraft manufacturers
(Boeing’s 747SP and 747,00 and Lockheed’s
L1011), Rolls-Royce had little choice in the cur-
rency denomination of its export sales but to
use the dollar.
Indeed, Rolls-Royce won some huge engine
contracts in 1978 and 1979 that were fixed
in dollar terms. Rolls-Royce’s operating costs,
on the other hand, were almost exclusively
incurred in sterling (wages, components, and
debt servicing). These contracts were mostly
pegged to an exchange rate of about $1.80 for
the pound, and Rolls-Royce officials, in fact,
expected the pound to fall further to $1.65.
Hence, they didn’t cover their dollar exposures.
If the officials were correct, and the dollar
strengthened, Rolls-Royce would enjoy windfall
profits. When the dollar weakened instead, the
combined effect of fixed dollar revenues and
sterling costs resulted in foreign exchange losses
in 1979 on its U.S. engine contracts that were
estimated by the Wall Street Journal (March 11,
1980, p. 6) to be equivalent to as much as
$200 million.
Moreover, according to that same Wall Street
Journal article, “the more engines produced and
sold under the previously negotiated contracts,
the greater Rolls-Royce’s losses will be.”
Questions
1. Describe the factors you would need to
know to assess the economic impact on
Rolls-Royce of the change in the dollar:
sterling exchange rate. Does inflation affect
Rolls-Royce’s exposure?
2. Given these factors, how would you calculate
Rolls-Royce’s economic exposure?
3. Suppose Rolls-Royce had hedged its dollar con-
tracts. Would it now be facing any economic
exposure? How about inflation risk?
4. What alternative financial management strate-
gies might Rolls-Royce have followed that
would have reduced or eliminated its economic
exposure on the U.S. engine contracts?
5. What nonfinancial tactics might Rolls-Royce
now initiate to reduce its exposure on
the remaining engines to be supplied under
the contracts? On future business (e.g., diver-
sification of export sales)?