Chapter 9
Corporate Valuation and Financial Planning
ANSWERS TO BEGINNING-OF–CHAPTER QUESTIONS
We like to use discussion questions along with relatively simple and easy to follow calculations
for our lectures. Unfortunately, forecasting is by its very nature relatively complex, and it simply
cannot be done in a realistic manner without using a spreadsheet. Accordingly, our primary
9-1 The major components of the strategic plan include the firm’s purpose, the scope of its
operations, its specific (quantified) objectives, its operating strategies, its operating
plan, and its financial plan.
Engineers, economists, marketing experts, human resources people, and so on all
9-2 a. The sales forecast is the primary driver of the financial plan. Forecasted sales
determine the amount of capacity needed, inventory and receivables levels, profits,
and capital requirements. If a company forecasts its sales incorrectly, this can be
disastrous, as Cisco and Lucent learned recently. We discuss sales forecasting in the
BOC model.