e. Market value ratios relate the firm’s stock price to its earnings and book value per
share. The price/earnings ratio is calculated by dividing price per share by earnings
per share—this shows how much investors are willing to pay per dollar of reported
f. Trend analysis is an analysis of a firm’s financial ratios over time. It is used to
estimate the likelihood of improvement or deterioration in its financial situation.
g. The Du Pont equation is a formula, which shows that the rate of return on assets can
be found as the product of the profit margin times the total assets turnover. Window
dressing is a technique employed by firms to make their financial statements look
7-2 The emphasis of the various types of analysts is by no means uniform nor should it be.
Management is interested in all types of ratios for two reasons. First, the ratios point out
weaknesses that should be strengthened; second, management recognizes that the other
7-3 Given that sales have not changed, a decrease in the total assets turnover means that the
company’s assets have increased. Also, the fact that the fixed assets turnover ratio