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startup called X.com… A busy person, Musk and his first wife Justine together raised five
sons.” These passages indicate that Musk chooses to hold a highly undiversified portfolio,
concentrating it in the startups he founds. In addition, the minicase indicates that he was
married, at the time to his then wife Justine, with a large family.
Musk’s investments in Tesla, Solar City and SpaceX all suggest that value
expressiveness is a very important driver of his investment decisions. The minicase states:
“Tesla’s raison d’être: an entity created to provide a transportation solution to address the
dangers posed by man-made climate change.”
Notably, when Tesla experienced a crisis, Musk faced a dilemma: “a choice between
investing all of his remaining personal wealth in Tesla, $20 million at the time, or walking
away and allowing the firm to fold. Musk’s brother, and former partner in Zip2, asked him if
2. The key passage reads as follows: “On his blog, Damodaran wrote that when he posted his
$67 valuation (max) for Tesla on his blog, he ‘learned a lesson about how passionate its
stockholders were in defending it, viewing it less as an investment and more as a calling.’
One of his readers commented that investing in Tesla was an investment in Elon Musk, just