Chapter 05 – Inefficient Markets and Corporate Decisions
CHAPTER 5
Inefficient Markets and Corporate Decisions
1. Judging whether a single stock was mispriced at some specific time relative to intrinsic
value, in light of subsequent events, is a difficult exercise. It is possible to argue that the
It is also possible to point to particular behavioral phenomena described in the chapter
that might have played a role in eBay’s subsequent stock performance. Three relevant
phenomena are:
turned out to have been reasonably accurate for the intermediate horizon but too high for the
terminal period. The short term performance of eBay’s stock for the period mentioned in the
Chapter 05 – Inefficient Markets and Corporate Decisions
The market price in April 2003, and especially its forward P/E ratio, suggested that
most of eBay’s value resided in its growth opportunities. In terms of fundamentals, growth
opportunities require that the expected return on equity exceed the required return on equity.
Yet, as was pointed out in Chapter 3, eBay’s historical return on equity was close to, or
2. Walker’s remark points to the question of how reasonable managers should make
decisions when prices are inefficient. The quotation in the question involves two errors by
“the market.” The first error is that in the year 2000, the market was overvaluing the stocks
of dot.com firms. In this respect, the market treated negative earnings as investments in
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3. Applying Main Street skills to Wall Street means that managers provide analysts with
internal forecasts of what the firm’s earnings are likely to be, and then deliver an actual
earnings stream that grows at a predictable rate. In others words, financial managers provide
analysts with reasonable earnings guidance about what to expect. Analysts who develop
4. Perhaps some investors were irrational. An investor who was willing to pay $110 a share
the day before the IPO could have registered to participate, and paid $85 instead of $100.
5. One of the pros of declining to offer guidance is that markets might not react as harshly to
earnings falling below analysts’ consensus forecast, as happens to firms who offer guidance.
One of the cons of declining to offer guidance are that analysts might be reluctant to
Chapter 05 – Inefficient Markets and Corporate Decisions
recommend the stock highly, because the lack of guidance makes them view the stock as
being more risky than comparable firms who do offer guidance.
6. All three phenomena apply. Palm went IPO in a hot issue market at the tail end of the
super bull market of the 1990s. It was initially underpriced, in that its opening price was over
7. At the close of its first day of trading, Palm was worth $53.4 billion, more than 3Com’s
value of $28 billion. And 3Com still held 94 percent of Palm. Therefore, 3Com should have
been worth 94 percent the value of Palm plus the value of its non-Palm businesses.
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sophisticated investors from borrowing Palm shares in order to short them. There were too
few shares traded, and finding shares to borrow was nearly impossible.
8. Sagawa appears to have relied on a combination of familiarity bias (stemming from
availability) and representativeness to judge Palm’s stock, after he purchased a Palm for his
Chapter 05 – Inefficient Markets and Corporate Decisions
6
Minicase
Case Analysis Questions
1. In 2010, Google offered to pay $5.7 billion for Groupon. The next best alternative for
Groupon’s board was to maintain control of the firm and take it public through an IPO.
Doing so would require estimating its market value, based on its past sales growth and
information in their possession about its growth opportunities. Indeed, in less than a year the
firm’s sales went from $25 million per month to more than $400 million per month.
On the face of it, Groupon’s board made the right decision. At the same time, given
the evidence about long-term underperformance of IPOs, the board might also have
considered the degree to which the firm’s shares were overvalued at the time of the IPO, and
if so how long it would take for the market value of those shares to revert to intrinsic value.
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reproduction or further distribution permitted without the prior written consent of McGrawHill Education.
2. Transaction utility is generated when a consumer derives psychological benefit from
believing that they acquired an item at a bargain price. Groupon’s product is centered on
3. All three IPOs took place in hot issue markets. In fact, Groupon’s IPO took place just after
LinkedIn’s IPO.
The IPOs of Groupon and Twitter displayed initial underperformance, but not the IPO
of Facebook. Groupon’s IPO took place on November 4, 2011, at an offer price of $20 per
share, in which the company sold 5 percent of its shares. During its first trading day, the
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reproduction or further distribution permitted without the prior written consent of McGrawHill Education.
4. Groupon engaged in catering behavior by timing its IPO to coincide with very rapid sales
growth, perhaps relying on investors succumbing to hot hand fallacy. Although its reported
earnings were negative, it also engaged in accounting practices that overstated earnings, an
activity which also qualifies as catering. Twitter’s GAAP earnings and free cash flow were
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reproduction or further distribution permitted without the prior written consent of McGrawHill Education.
on November 4, 2011. On May 18, 2012 Facebook had its IPO. Twitter’s IPO took place on
November 7, 2013. These IPOs occurred at least two and a half years after the stock market
had bottomed during the global financial crisis, when the S&P 500 fell to 683. In November,
2011, the S&P had almost doubled in value to 1253, increased to 1353 in May 2012, and to
1804 in November 2013.
5. The chapter states that when sentiment rises, investors increase the riskiness of their
portfolios by holding a higher proportion of stocks and by shifting into more speculative
stocks. The primary example of a speculative stock is a company that is young, currently
unprofitable but potentially very profitable, has no earnings history and a highly uncertain
future. Twitter qualifies on all counts. Speculative stocks are difficult to value, likely to
Conversely, when investors are excessively pessimistic, stocks with high and positive
sentiment betas tend to be undervalued, leading their subsequent returns to be superior.
Chapter 05 – Inefficient Markets and Corporate Decisions
Evidence provided by Baker and Wurgler indicates that subsequent abnormal returns